- Auto Industry
Lada - the Car that Conquered the Russian Plain
Have You Ever Seen A Real Lada?
History of Lada
In Russia the Lada (Лада) is also called VAZ (ВАЗ), named after the facory, AvtoVAZ. The export name became Lada.
The factory AvtoVAZ is situated in the region Oblast Samara, in the South-Western part of Russia, near the Border of Ukraine.
AvtoVAZ is the largest single car factory in the world with 180,000 employees and 90 miles of production lines.
The Lada 2103 is the most 'famous' Lada and the car that concurred Russian plains.
Lada became the ultimate icon of the former Soviet Union. Everywhere you come in the post Soviet Union, this car still dominates the streets. From white to black and from green to orange. Even purple metallic.
Lada Was Based on Fiat
The name Lada is established in 1966 when it started to built modified Fiats under license. The technique of the lighthearted Italians was too vulnerable to overcome the typical habitat where Fiat had to survive, the huge Russian plains, where every mile is comparable with 50 miles in Italy. So the Russians modificated the Fiats year by year until it finally became a real Lada.
April 19, 1970 the first Lada, the 2101 left the factory gates. The Lada was based on the best car of Europe in that time, the Fiat 124. The Fiat was not totally copied by the Russians - over 800 modifications were made in comparison with Fiat. The engine was jointly developed by FIAT and VAZ (Lada). The body and suspension were reinforced to endure the Russian roads.
While Fiat's where fancy, breezy and complicated, the Lada's became more solid and simple.
Like a Volkswagen Käfer (Beetle), a Lada can be repaired with a simple tool kit. This was one of the reasons that the Lada 2103 became so successful.
Lada 2103 and Lada Niva
With the Lada 2105 and the Niva, the Lada's evolved into a real Russian car, simple, reliable and very solid. A car that always starts (even after 10 times trying) that can pull, take cargo and can suffer endlessly on the endless Russian plains day after day, year after year, decennial after decennial.
If you close the door of a modern car you hear a dark KLOINK. If you close the door of a Lada you hear a heavy metal BENG. Car makers are very busy to manipulate their clients and to let them believe they drive a safer car, based upon the KLOINK sounds that the doors produce.
A Lada was always a simple car and never manipulated their owners with fancy safety sounds of closing doors. No electrical windows or bling-bling lights every where on the dashboard. Only basic features. It makes the car very charming, while smelling to tectyl and hot oil and carrying the owner wherever they're going in the middle of nowhere without complaining.
Beautiful From Ugliness
Lada was never so busy with environment or lambda sensors. The car usually consumes 1 liter on 8 kilometers and is not very environmental friendly. They can be stinky to oil, bad burned gasoline due to misfiring and the usual gasoline fumes that many maladjusted Lada's produce, especially when they suffered already 20 to 30 year. They nevertheless keep running in almost any situations.
A Lada is beautiful from ugliness. This is a good feature, because a cars beauty makes the owner worry while his car is bumping up and down over the terrible roads and worrying is not good for health. This makes the car even more then beautiful.
All men that have a Lada love their car deeply and even give it names, while she carries them over the impossible roads and endless plains, never letting them down. Even if she breaks down she continuous to run, similar with the Land Rover Defender.
This is why it is impossible not to love this car!
Lada 2102 (station wagon)
Lada Niva (ATV)
Lada 21106 (sports model)
Lada Niva II
Lada 2111 (station wagon)
Lada Kalina II
Together with the German engineers from Porsche, Lada developed a whole new type of car, the Lada 2108. With the help from the Germans the Russians were able to accomplish breakthrough like self-supporting body, polycarbonate windscreens and frameless doors.
This Lada would be the predecessor of a new type of more modern Lada's, like the Lada 110, Lada Kalina and Lada Priora.
A Russian 'SUV' Dragged Through the Mud
The economical sanctions by the West are starting to be visible in Russia's economy. But AvtoVAZ seems to profit from this sanctions, since the major car producer is making a revival. AvtoVAZ reported last month an upswing of 16% in sales. This is recently reported by The Moscow Times.
Russians in the post-Soviet era have become accustomed to the luxury Western cars, especially the impeccable German cars. Lada cannot compete with this high standard. It mostly thrives on patriotic feelings. Besides this devaluation of the Rouble made domestically produced goods more affordable than foreign imports.
Against the worsening economic backdrop, the Kremlin launched a scheme that gives cash incentives to Russians who buy new cars and sell their old cars for scrap iron.
But if the Lada 2100-series will revive like in the good old days is highly doubtful. In any case will this car continue to dominate the streetscape for many years to come.
© 2014 by Buildreps