Auto Repair Advertisement: How To Advertise Your Auto Repair Business With Various Advertising Techniques
Advertisement and marketing are important pillars for any business’s success. Without proper advertisement, a business cannot get noticed by potential clients, and therefore, cannot flourish to its full potential. Auto repair business is no exception in this regard. There are hundreds of competitors in the auto repair industry, and this fact makes it extremely difficult for many people, especially the newcomers, to survive in such a cut-throat competition without proper advertisement and marketing strategies.
Auto repair advertising is important, but the level of its effectiveness is more crucial. People spend thousands of dollars on advertisement, but since the methods are not targeted or effective enough to induce any business, they simply fail. In order to succeed, you should be aware of some effective methods of auto repair advertising.
How to Advertise your Auto Repair Business Effectively:
Following are some of the important and useful techniques, by which you can effectively advertise and promote your auto repair business. Let’s learn how to advertise your auto repair business effectively.
1. Using a Website for Auto Repair Advertising:
Having a proper website setup can do wonders for your auto repair advertising campaign. In this era of technology and advancement, internet is one of few things, which has really evolved. It has become part of our personal lives and that of our business and professional lives as well. You will gradually find out that majority of your competitors have their own proper and well-maintained websites. Therefore, if you do not do the same, you will lose a point and will be left behind.
Websites are an important source of information now, and people mostly refer to internet for any kind of information they want. On your website, you can easily brag about all the services you offer, promotional schemes, discount offers and much more. Establishing a website and an online store will really help your auto repair business.
2. Using the Referral System for Auto Repair Advertising:
I reckon this method as probably the most effective method for auto repair advertising. Using referral system for advertisement purposes have always produced good results, but its importance gets doubled in the auto repair business, mainly because of the nature of this business. People are often found searching for a good, honest and reliable auto repair mechanic, and recommendations are preferred in such a scenario.
A referral system is basically an incentive to your existing customers, for a certain percentage of discounts, if they bring your any customers. By using the referral system, you do yourselves the following three favors:
1. Your existing customers will not leave your business so easily, because they will be enjoying the discounts.
2. Your customers will act as your free marketing agents.
3. Your customers’ list will increase exponentially, because your new customers – being referral agents themselves – will bring another wave of new customers – the cycle goes on and on.
In my personal opinion, and in the opinion of many professionals as well, this is one of the most effective method in the auto repair advertising.
3. Using Print Media for Auto Repair Advertising:
You can also use your local print media for some effective auto repair advertising. Brochures, pamphlets, advertisement in local newspapers and magazines are old and traditional ways of advertisement tactics. They may not be really effective, but still they can do the trick here. They are not really costly, and can help your potential customers to know about your organization’s existence and its various services. A good copywriter will be an important key here, in order to create extremely catchy headlines and titles to attract readers.
4. Using Direct Mail Marketing for Auto Repair Advertising:
Probably the most commonly used method of marketing is the direct mail marketing. This is one of the oldest and frequently used methods. Because of such a common use, it has lost its importance a bit; however, if executed well, the direct mail marketing is a very viable option to go for.
You daily receive dozens of Emails, which are rather spams, and end up decorating your junk email box. The key here is to be specific, to the point, conversational and offering your potential customers something that they really want. Otherwise, your mail will also end up in the junk box. Quality and effectiveness of words are very crucial here. You can directly communicate with your existing and potential customers. Do a little bit of research before executing this strategy to maximize its output.
Promotional offers, discounts, new services, testimonials, feedbacks, agendas, new aims and goals can be effectively communicated through the medium of direct mail marketing. This method has been very commonly used in the auto repair advertising.
5. Using Social Media for Auto Repair Advertising:
Last, but not the least, using the social media for auto repair advertising will go you the much required edge over your competitors. According to an estimate, every 1 of 6 Americans, who is online, is using a social networking website. Therefore, it is a really effective way to communicate to your customers.
These website are no longer used exclusively for personal networking, friendship or dating purposes. As the world evolved, businesses have taken their shares in these social networking websites. Facebook, Twitter, Google Plus, LinkedIn, MySpace are all different websites that are very commonly used in this arena. These social networking giants can be used to effectively advertise your auto repair business.
You can make brand pages or fan pages under the name of your esteemed organization. There you can directly communicate to your existing and potential customers, inform them about your new and old schemes, promotional offers, and take feedbacks. One of the major advantage of using social networking websites for auto repair advertising is that majority of your audience will be precisely targeted, and will be interested in your business – not something that can be availed through direct email marketing.
Wait Before you Start Applying these Strategies!
Using all these methods can be really helpful in designing your auto repair advertisement and marketing plan. However, these methods can fail as well, and it depends upon your way of execution. Almost every other organization follow such marketing and advertising plans for auto repair advertising, but only few find success. The main reason for such a failure is the lack of proper application and execution. You should be aware of the various reasons, because of which most of the advertisements fail. Having this knowledge will help you avoiding the pitfalls.
Why Most of the Auto Repair Advertising Strategies Fail?
Following are some of the important and common reasons why most of the auto repair advertising strategies fail.
1. They are not unique:
For customers, every auto repair organization is just the same, unless you prove otherwise. Most of the advertisements look alike in all aspects, and hence, customers fail to realize the difference. If they cannot identify the uniqueness your organization is offering to him, there is no chance that he will respond to any of your advertisement. Be unique and creative!
2. Lack of Clarity:
The auto repair advertising should be catchy, enough to grab the readers’ attention, but not complicated enough that it confuses him. Not every customer of yours is a technical savvy, and the advertisement should be in simple, clear and in a layman’s language. It should be able to effectively communicate the benefits of your customers.
3. Lack of Persuasion:
Often auto repair advertisements lack the quality of persuasion, or a call to action. There should be a balance between persuasion and being unbiased, and it can be effectively maintained by a professional writer. A call to action is necessary in the text, otherwise the customers will not respond.
4. Untargeted Audience:
Probably one of the major reasons of auto repair advertising failure is the untargeted audience. You cannot receive response from people, who are not interested in your kind of business. However, auto repair business is applicable to very large groups of people, but still you need to targeted in terms of age, gender and locality, to bring the best out of your auto repair advertisement strategies and plans.
The importance of auto repair advertising cannot be overlooked, if you are interested in your business’s growth and development. Above are some of the most effective methods of auto repair advertisements, and the major reasons why most of the auto repair advertisings fail.