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Read the Book, “How to Beat the Car Salesman”

Updated on October 5, 2019
kenneth avery profile image

Kenneth is a rural citizen of Hamilton, Ala., and has begun to observe life and certain things and people helping him to write about them.


Are You Dreaming About

just the right automobile for you to buy, not lease. You feel good today, because your company gave you a hefty raise big enough for you to afford a good car for you to go back and forth to work instead of hoping that the car you now drive will make it one way and back. You have had sweat soak your shirt all because at work you worry about your car. Then you worry at home about going to work. Enough!

You walk into a nice-looking, clean car lot just packed with new, late-models cars and trucks and to the side, an equally-nice-looking selection of previously-owned cars and trucks that look almost as clean and nice-looking as the new automobiles. You are feeling really good at inspecting these various models of cars and trucks, and so far, no sign of a salesman anywhere. You are now feeling anxious and your breath is short, because it is today that you wanted, more than anything, to buy a new car.

So in a moment, a nicely-dressed male car salesperson strolls gleeful as he walks toward you smiling as he might be your best friend. Stop! You are about to give yourself into what this salesperson is selling, no pun there, please. He begins with small talk. How are you, sir? Are you being taken care of, sir? That kind of gab. You are then convinced that he is related to you, but no one ever told you. The salesperson now begins to steer you toward the new vehicles, and you are not leery, yet, because this salesperson’s smile should be sitting on the top of a lighthouse in Maine. It would save a lot mariners.

Then, You Feel so Uncomfortable

when the car salesperson (who has maintained his beaming smile) begins to close-in to sealing the deal about this brand, spanking new 2019 automobile, that he says, just rolled off the car transfer trailer truck. Now you are about to burst because you know what a lie sounds, and this sounds like a lie. So how to you cope with the situation?

Wisely, because you have read the book, “You Can Beat The Car Salesman,” because it is the same as a soldier equipping himself as he goes to battle. An unarmed soldier is not worth a nickel to his squad, but let absorb the wisdom about his foe, teach him how to handle his weapons (in this case the book “You Can Beat The Car Salesman) and that soldier can go into battle with loads of sf-confidence. Does this answer the question?

Not that I was “making light” of the car buyer or salesman, but I was injecting a dose of serious advice that could be big help by reading “You Can Beat The Car Salesman,” because as a rule, (not all), but there are some car salespersons who could resort to a bit “sleight of hand” by delivering what he presents as a ”good deal” in reality is nothing but a “pig in a poke,” and the car buyer is stuck with a higher price, an ironclad contract is beyond betrayal just because the car salesperson lied to the car buyer, and there is no way to sugar-coat the word “lying” to the poor guy who has a car that the salesperson gave him a lot of fake promises about fake equipment that does not exist.

Why Buy in The Dark

when you are in the market to buy or lease a new car? Millions of prospective buyers put themselves at the mercy of intimidating car salespersons who use any scheme, strategy or con’s they can engineer to lure you into overpaying for a car or truck. Now a former car salesperson turned consumer advocate exposes the tricks, traps and lies of these sleazy opportunists,. and takes you through each step of the car buying process in this easy and effective money-saving reference guide called, "You Can Beat The Car Salesman."

Whether you plan on buying a new or used car or truck, this insightful, revealing and accessible book helps you select and purchase the right car that satisfies both you and your budget. And in the eyes of (that) soldier that was spoken of a few moments ago, the car buyer is confident because he or she can approach any car lot and ask those questions which would normally be unanswered or painted-over with nice-sounding phrases such as: “are you kidding? Sure I can!” And many more. With this ploy used by the car salesperson can all but rob the car buyer of the last penny in his or her pocket.

You can learn (from the book) "You Can Beat The Car Salesman," when you know the five easy steps to buying, without being ripped off by understanding the game, shopping with plenty of self-confidence, choosing the right car or truck, preparing to buy and knowing exactly how to buy like an expert, with the key word being ‘expert.” I would dare saying that when you learn everything that this book, “You Can Beat The Car Salesman,” you will come away with the car or truck that you wanted to buy or lease with money left in your pocket.

There is this book that can help you with early research by listing sources for facts, figures and websites regarding vehicles under consideration. Handy charts that quickly break down monthly payments, list toll-free numbers for all major auto manufacturers, and recap strategic buying pointers. from understanding option packages to calculating your budget to recognizing the tactics used by the salesman and dealerships, this book will make you a car-buying pro. The book, “You Can Beat The Car Salesman,” will unlock the door of knowledge concerning all of these key areas when you are looking to buy or lease a car or truck. In short, “fore warned is fore armed,” when you step upon the carlot.

I Know a Bit About Being Taken

with a car dealer simply because I did not know any of the valuable topics that the book “You Can Beat The Car Salesman,” is there, just waiting to be used for the everyday consumer. In my case, I was dealing with someone who I thought was a friend, and although I am not an author like Michael Royce, the author of this book, ""You Can Beat The Car Salesman,"but take this tip from yours truly: If a car salesperson acts as if he or she knows you from somewhere or knows you from someone that he does know, watch out! The car salesperson is using that outside source to get you to let-down your “Consumer Guard,” that helps guard your common sense in being involved with a car salesperson.

You should be ready to ask: “How do you know me,” or “How do you know the person you have mentioned who knew me?” If the car salesperson begins to let his words slur and stumble, then he is trying to con you with some fake friendship. I hate to use the real words of ‘con” and ‘fake,’ but my dear friend, these types of car salespersons use these tools each day just in order to make bigger commissions from consumers such as yourself, the innocent, naive car buyer who, and I hate to say this, will believe each word that the slick car salesperson lets come out of his or her mouth.

“This” time in which I am referring, was when I worked in a business and I do not know how the guy (who sold me a car) was able to talk me into what he said was: “a Car Almost Free,” and later on, I learned what that term, ‘free’ really meant. I give the guy credit for knowing me well and how he did that unless he had done his homework in asking about my coworkers to research all about me, that was the only way that I could think—after our deal was done.

He started out asking if I wanted him to bring me a cup of coffee at our next break-time. And he asked me this question with a beaming smile on his face. Oh, if I had only known. I jumped on that question and just like clock-work, he did do as he asked in bringing me a cup of hot, fresh coffee and he even said that he did not want any pay for doing that for me. Oh, if I had only known.

We sat and drank out coffee chatting about our jobs, families, and he told me a sad story about his wife being sick, (okay. I was not educated in the fine art of telling lies about selling cars), so I listened intently and quite frankly, I saw a tear or two swell into his eyes. I felt for the guy’s wife, but I did not cry. I was more curious about why he bought me the coffee (with his money) and start treating me like I was his best friend. Not that I was not concerned about the guy himself, because these things were going way too fast.

Blessing or Curse? Know The Difference!


The Deal Gets Done

at lunch time the next day. I give the friendly guy all the credit in the world for being so humble for being so nice to me. It was now the day after him meeting me and buying me a cup of coffee, but at this juncture, he finished the story about his wife needing some complicated operation and that he needed some cash, any cash, as he put it.

I did not know how to deal with this moment. I told him that I did not carry cash on me at work, but he said that was fine. Then with what I thought was a light-bulb over his head, he said that he needed to sell his car and he would take half what his car was worth, just because his wife needed “that” operation. I know. I should have known. Say, why wasn’t you there when this car buying was going on?

I asked the guy just how much he wanted for his car, which he went into detail on how clean the car was, and how it did not use any oil, and how great the car got on gasoline and the inside was very clean. If you know anything about buying or selling cars, then you know that the points in this paragraph are the main things that car salespersons use in selling cars or trucks to unwitting customers.

The guy looked so sad and said, “I need, uhhh, $500.00, if you can spare it,” and immediately looked to the floor. My heart was breaking. Okay. I was on the hook. At that moment, I felt like a small mouth bass being reeled in by a professional bass master, Roland Martin.

“Uhhhh, are you sure that $500.00 is all you have? The guy said very sadly. “I mean, yeah, that is fine, I just, uhhhh, thought you might have more judging by the cut of your clothes—they are so clean and new.” (Why was God allowing me to be took?)

So at our lunch time, we went to my bank and went through the drive-through, and since my family and I had done business with them for years, they did not question me asking for $500.00 from our savings account. Fact is, the guy who was selling me his car was on the passenger’s side just so he could see if all that he said about his car was true. Factually, I did not see any deception in the guy’s car selling. Still, he had the $500.00 and I had a Ford Galaxy.

Long story short. That evening when work was over, I was so happy. I had a work car and that is a car that you do not mind driving to work, because I wasn’t worried about the miles that I drove because to me, and me being a Complete Amateur Car Buyer, convinced me that (by looks alone) I had really got a great deal. I was feeling more and more like a man of the world—experienced, wise.

I found out later that when my dad saw the Ford Galaxy, he had a curious look on his face. We talked for a few minutes and I told him what a guy at my work place had sold me this nice-looking car and I was laughing from happiness.

Dad never returned a word. He popped the hood and from the engine back to the transmission, he made a mental note of all the things that were wrong with the car and the things that I would need to fix. Now I was not laughing in the least, but feeling quite frankly, very stupid. So stupid that it would have felt great to just crawl into a deep, dark hole in the ground and not come out for a few days.


So Here I am With Another Bit of Wisdom

sincerely, and is in no way, my personal endorsement, but personally, I liked the book, because the author, Michael Royce, has a refreshing writing style that I cannot identify, nor want to, all I know is that things that he shared about how to deal intelligently with car salespersons got me to thinking of my life when in the younger years when I dealt with car dealers and yes, the burglar who stole the $500.00 from, (I might as well call him what he did), as well as the local car dealers, two of them, and both of them are okay. But the one out of the two is a dear friend of mine.

His delivery when he is talking to a customer is so simple that he should write a book about “How The Truth Helped Me Be a Successful Car Salesperson,” due to the fact that he dealt with the public seven days a week in the position of manager at our local grocery store the biggest in our hometown, then his job was down-phased and he ended-up selling cars, but he does NOT go at it like those other car salesmen with liquor on their breath with a cigarette hanging out of the left side of his mouth and telling the male customer one profane joke after the other.

No. My friend will walk up, introduce himself and tell the customer that if he, my friend, can help, just meet him in his office in the dealership. You would be surprised at how many customers walk to his office and begin to ask questions about the car: was it a one-owner? Does it use oil? How about gas mileage? And so on. Then the customer will ask if he or she can take the car or truck out for a test-drive and my friend asks, does he want me, (our friend), to ride along with him or go alone. The customer looks stuns, then asks my friend to ride with him or her. And you can believe this or not, but more times than one, the customer begins to negotiate with my friend about the price. Then my friend will subtract a few thousand from the base price. No more. Then THE question that most ALL customers ask, “is that the best you can do?” Then the decision is with my friend to say no or some.

I take that question back. All customers who are shopping for a used car or truck will ask my friend, “what all is wrong with it?” Get ready to be shocked. My friend will pop a wide, genuine smile and say, “well, the fan belt needs replacing and a new set of plugs won’t hurt, but we will fix that for you and I will even give you our mechanic’s name, phone number, and what day that he fixed the car. Bottom line: my friend is doing well by telling the truth.

Back to my dad and what happened when he inspected my Ford Galaxy. My dad and I had a heart-to-heart talk and he asked me to tell him just what the car owner had told me in order for him to sell his car to me. As I talked, I could hear the wheels clicking in his head taking notes of the lies that the guy had also sold in in his car sale. But he said that he (my dad) was not upset because I needed, as he (Dad) said, “I needed some bought experience because that was priceless.”

So true, Dad. So true.

September 22, 2019______________________________________

© 2019 Kenneth Avery


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