1922- William Lyons and William Walmsley, set up the Swallow Sidecar Company (SS) to manufacture sidecars for motorcycles in Blackpool, England.
1926- The Swallow Sidecar Company built the Austin Seven and changed the company name to Swallow Sidecar and Coachbuilding Co. Manufacturing bodies for Morris, Wolseley, Fiat, Swift, and Standard.
1931- The company's own first car, the SS1 was based on a Standard six-cylinder engine and a modified Standard chassis.
1933- The company name was changed to SS Cars Ltd and William Lyons became managing director.
1934- Harry Weslake, one of the industry's top engine experts joined the company.
1936- For the first time the name Jaguar was used on a re-designed high performance model, the SS Jaguar 100. William Heynes joined the company as chief engineer.
1937- Production shifted to the war effort at the beginning of WWII.
1945- Car production restarted and the Jaguar name was
to the entire company and the SS was ditched due to lack of status from
World War II. The Jaguar Mark IV was introduced.
1946- The first Jaguars were produced with the option of
left-hand steering wheel.
1948- Jaguar introduced this year the fastest car ever, the
XK 120 Roadster with a claimed top speed of 120 mph (195 km/h), the
Jaguar Mark V was also introduced.
1950- The Jaguar VII was introduced.
1951- Jaguar C-Type was built specifically for competition.
1953- XK 120 Drophead Coupe was introduced with a
fully-trimmed convertible hood. The XK 120 proved to be a super
competition car. In
1954- The XK 140 introduced with 190 hp. The XK 140 had
little room behind the seat. On the racing tracks Jaguar unveiled its
higher performance competition car, the D-Type.
1955- The Jaguar MK I was introduced at the International
1957- The Jaguar XK 150 when introduced to the public had a
low applause because the XK design was looking slightly old-fashioned.
1960- Jaguar bought Daimler from BSA (Birmingham Small Arms
Company) and unveiled the Jaguar Mark II.
1961- The mythic E-type was
introduced to the public in the Geneva Motor Show, Switzerland. The Mark
X was also unveiled this year. On the racing tracks the E-Type lightweight
started to be seen.
1966- Jaguar Cars Ltd and the British Motor Corporation Ltd
announced they would fuse. The 420G was presented.
1968- The merger with Leyland formed the largest British car
complex, the British Leyland Motor Company.
1969- The Jaguar XJ6 was introduced.
1972- Sir William Lyons retired, 50 years after forming the
Swallow Sidecar Company. The XJ12 was presented.
1975- Financial difficulties at Jaguar and the publication of the
Ryder Report led to nationalization and turmoil within the company and workers going on strike. After this Jaguar became part of British Leyland group. The XJS designed by Lyons and Sayer was
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