ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To Create Excellent Customer Service

Updated on March 25, 2012
jpcmc profile image

I'm a dad, husband, and Christian first. Second, I'm an educator and organizational development professional.

Here are practical ways to create lasting relationships with customers.

I once asked a sales representative to tell me more about a product they were selling. To my disbelief he simply picked up the box and started reading from it. I politely walked away and prayed not to see him again. The irony of poor customer service in a customer–centered market exists in an outrageous proportion. How many times have we been assisted by incompetent sales attendants? How many times have we been given poor service? How many times have we been given the wrong item? Billed for purchases we did not make? Rudely assisted or even downright ignored? We are in dire need of better service professionals. Not all consumers are spoiled brats who need constant attention and must have slaves at their beck and call. All we want is the basic courtesy and the ample attention.

As a sale trainer and more importantly, as a consumer I have devised an easy-to-remember customer service paradigm that each sales representative must keep in mind. In whatever industry one may be, the “GREAT” customer service is an essential tool in providing outstanding service.

GREET emphatically. Making the right impression is necessary. We welcome the customer and make them feel at ease. Make them know that you are there to help them not to smother them nor ignore them. The warmth of a smile and the assurance of assistance will loosen up even a cranky customer.

RESPOND appropriately. This is where manners, depth of product knowledge and service skills are intertwined and come into play. It is imperative that the sales person is knowledgeable about the items or services that they are selling. They are a source of valuable information to customers. They are there to help them decide and more importantly entice them to buy. But before you can truly provide valuable information, sales people must learn the right listening skills so they can provide what the clients are looking for. Moreover, effective selling requires that you know how to make clients listen so that they con zero in on the product's benefits for them.

ENDORSE properly. I am not alone when I say that I hate it when I get passed on to different people without knowing what to expect. This atrocity gets doubly frustrating when transacting through the phone. Not everyone has the right answers nor has the power to decide. But what we want is to be endorsed to someone who can decide regarding our concern. Being a human volley ball being tossed from one person to another; or from one department to another is an experience no one wants to go through.

ASSIST immediately. Do not let customers wait beyond what is necessary. Sales professionals must take the initiative to approach immediately and step back whenever necessary. Assisting never meant to be following the customers like a shadow. They must be there whenever needed and must provide space for the privacy of the customers. Don't you just hate it when sales reps hover over you while you browse products? The balance of giving space and visibility is a requirement for customer satisfaction.

THANK sincerely. Whether sales representatives closed the sale or not, they must always thank the customers. Sales people must show their appreciation for clients who take their time to visit the store, call the office, or inquire about the products. The mere fact that they took their time to know more about the product or service means that they are interested.

So the next time you feel a tingling sensation to just read from the box to answer a query from a customer; or when you just feel darn too tired to give a welcoming hello, remember that we are all customers. Ask yourself: how do I want to be treated and assisted? Using the GREAT customer service paradigm we can turn mere sales agents into outstanding sales professionals.

For excellent customer service just think GREAT!


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)