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6 Ways to Improve Search Engine Ranking

Updated on May 10, 2012

There have been several ways that has been studied and tested for generating search engine traffic. Below listed are some of the techniques that will help you to control the search engine in obtaining front page search results.

a. Domain name
Start with the domain name and register a .com domain name. The spelling of the domain has to be something frequently typed in the search engine. Also they should be short and easy to spell, avoiding hyphens and unnecessary characters in between. Even today most of the search engines are giving importance to the .com extensions.

b. Quality inbound and outbound links
Make use of quality inbound and outbound links as the search engines ranks your website based on the inbound links your site has from other websites. Put some effort and try getting some authoritative websites linking back to your site. Inbound links from authoritative sites makes the difference in your ranking to an extent because these websites are considered as trusted and reliable source as they have influential matter.

c. PageRank
You should have a good understanding of PageRank, having a higher PageRank is helps you to influence good search results and better rankings. For instance authoritative sites have high PageRank. Hence PageRank should be taken into account.

d. Keywords on Web address
Ensure the content you put on your website should have the relevant keywords of the subject formatted in the permalink or web URL. Try maximum to include the target keywords in the URL.

e. Target keywords in headline and page title
The relevant keywords should be included in the headline and the page title as how you emphasize them placing in the URL. This is one best way to optimize your website; the idea is to put the focused keywords in the headline and page title and to an extent in the beginning of your website content. The company that focuses on organic SEO services always give high priority in implementing the target keywords in headline and page title.

f. Set up a Blog
Setting up your own blog is very easy and is a strong tool for search engine traffic generation. Blogs contain the relevant source of information and hence can influence public to purchase your product. Search engines are very fond of blogs as they produce updated data. Your websites permalink structure should be configured as soon as you install a blog. Most of the reputed companies that offer professional SEO services, recommends this method to increase your traffic and search engine ranking.

These are just few of the many SEO techniques that will help you in attaining a good ranking of your website in Google.


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    • georgescifo profile image

      georgescifo 5 years ago from India

      Thanks AuFait!!

    • Au fait profile image

      C E Clark 5 years ago from North Texas

      This looks like a good hub for newbies to get their feet wet on the issues you've covered here -- and people who have been here a while too, if they haven't been paying attention, or may be feeling a little techno-phobie. ;) This info will give them a good start.

    • georgescifo profile image

      georgescifo 5 years ago from India

      Thanks @sampe and @Nell for dropping your comments..

    • Nell Rose profile image

      Nell Rose 5 years ago from England

      As long as we all keep to these points we should learn to be successful, thanks for the great tips, nell

    • sampe profile image

      sampe 5 years ago from Boston, Massachusetts

      All of these points need to be worked on. All of them. If you do, then expect very good results.