3 Social Media Marketing Trends in 2020 and Beyond
In a survey conducted by Nielsen, it has been observed that there is a decline in television viewership. So, where these population diverted their attention? On the other hand, there has been an increase in the number of active social media users. Currently, 4.5 billion people are using the internet and out of which 3.8 billion people are using social media platforms daily.
So, when we say Social Media it involves promoting goods, services, ideas and engaging with our target audience on social media platforms like YouTube, Facebook, Instagram, and Pinterest etc. By using them in the Digital Marketing techniques businesses get the chance to create brand awareness, generate leads, sales, and improve their customer engagement.
So, in this article, we will see the three main trends of social media marketing in 2020 and beyond. Out of these three trends, you might have some idea but two of them.
Content Is The King
The quote “content is the king” was first used by Bill Gates way back in 1996, where he described the future of the internet. When we say content it is not limited up to the written part of any article. Content is the overall concept, way of presentation, it’s delivery, images and many other things.
So, if you take this in the written form then there is a technique called Content Marketing. This is a marketing strategy where businesses focus their attention towards their audience by giving quality content. It has been observed that many audience don’t like to watch advertising whether it’s offline or online. So, contents are created such a way that in every touchpoint (social media platforms) it provides free value to the audience. By the way, two million articles are published every day on the web.
So, while creating content in the written form businesses have to remember below points.
1. Content should be unique and original
2. Content should be targeted to a specific group of audience
3. It should contain images, infographics etc
4. It should be valuable, informative and entertaining
5. Should be SEO optimized
6. Reader-friendly and grammatically correct
7. In the end, it should direct towards a call to action
Remember Content Marketing is not limited only to written form. It can be in image form (Pinterest), audio form (podcast) etc. One example of content marketing is niche blogs. You visit those blogs and read some articles related to product review and now if you wish to purchase those products then the author might provide Amazon link from where you can purchase the product.
Video Is The Queen
If content is the king then video is the queen of the Digital Marketing era. And among all video sharing platforms, YouTube is the lead actor. Let me share some amazing data about YouTube.
1. It is the biggest online video sharing platform
2. Second most search engine after Google
3. 2 billion active users per month
4. 500 hours of video content is uploaded every minute
5. 15.15 billion was the advertisement revenue of YouTube in 2019
6. YouTube distributed 6 billion among YouTube content creator worldwide in 2019
7. Only platform with a magic button called monetization
8. YouTube get on an average 30 million visitors per day
The main reason why YouTube is growing day by day is because it’s always a better option to watch, hear and get entertained at the same time. How-to videos are the number one reason for people to visit YouTube. People get a chance to learn so many things for free. Plus, a decrease in price and increase in the internet connection has made it possible for everyone to connect online.
Now, videos are so popular that almost every social media platforms have an option to upload videos. And by the way, India is both the largest and fastest-growing audience for YouTube in the world. So, I hope these amazing facts will motivate you to start your own YouTube channel.
Chatbot Is Prince
“Chatbot market to reach USD 10.08 billion by 2026”
While most people are familiar with content and videos, Chatbot is something new for the audience. With the advancement in Artificial Intelligence (AI) and speech recognition, coupled with a potential for enhanced customer service and cost savings have led to the widespread adoption of Chatbots across industries.
What is a chatbot?
A chatbot can broadly be defined as software that can have a conversation with a human, like a human. We often encounter and interact with Chatbots, without our knowledge, when we converse with a ‘customer service agent’ at the other end of the chat window. Alexa, Siri and Google Assistant are some examples of chatbots that are powered by Artificial Intelligence. This is an emerging industry and its growth is sure. Chatbots are adapting itself as per the industry need and many industries have started using them.
Many people are afraid that tomorrow Artificial Intelligence will take away their jobs. So, my advice for them is to start learning how to create a Chatbot by using online software like Tidio, ManyChat, TARS, SmartLoop, Botsify, Chatfuel, Drift etc. They can go ahead and start learning many advance techniques of Artificial Intelligence, which is beyond the scope of Chatbot software.
I hope my article is able to provide some information about the three trends of Social Media Marketing. Out of this people might have not heard much about Chatbots but it’s growing day by day.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Vikram Brahma