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4 Tips for Dazzling Customer Service

Updated on May 27, 2012

According to a research study conducted by Tarp Worldwide, it costs 5 times as much to get a new customer as it does to keep an existing customer. Your number one focus as a business should really be customer satisfaction.

Here are some tips for delivering dazzling customer service:

Listen to the customer

Sometimes consultants can get in such a hurry to move on to the next issue that we don’t fully understand what the customer is saying. If we can’t understand the customer, we can’t really help them, and we end up having to spend more time later to deescalate a situation.

Take it personally

I don’t mean to take customer complaints home with you, or to get angry about things. Empathy and understand go along way though, and if you take a personal investment in each customer’s happiness, and the end result, you are more likely to handle issues correctly and follow through.

Apologize the right way

Insincere apologies can really aggravate a customer, and can ruin an otherwise perfect conversation. There is no need to sprinkle you conversation with five generic apologies, if you make one good one.

Never pass the buck

You will encounter situations that are out of your control, and you will also come across things that other people have messed up. These things should never be said to the customer, as it makes the company look less professional. In the end the customer just wants the issue to be resolved.


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