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5 Reasons For Having Social Media Marketing for Your Business

Updated on August 22, 2013

Social Media Marketing has become one of the most vital elements of any online marketing activity and these days you cannot even think of ignoring this amazing and powerful marketing platform. Social Media channels and platforms have come a long way and has proved beyond doubt that they are the best online marketing platform one can think about.

These days, most of the businesses have an online presence and this is the point where we can think about the enormous potential of social media marketing to enhance the business and its overall return over investment. More and more business are turning online these days and most of them have their own websites to showcase their product and services.

But it is a fact that most of the websites are being considered as a revenue generating medium for a particular website and for that the companies try to implement various online marketing activities such as Search Engine Optimization (SEO), email marketing, paid marketing and social media marketing. Of these social media marketing is considered to be the most effective and efficient online marketing platform if carried out in the proper methods.

There are various reasons why social media marketing activities are considered as an important factor for the success of any business and it is not at all easy to list them all in an article or blog post. But we can indeed combine all the major importance and make them shorter so that it can be presented to the users without much confusion. Here are 5 of the major reasons why your business should go for social media marketing and hope that it is indeed true to your business also.

1) Branding
Branding is one such aspect which is aspired by most of the business and if you have a decent branding then you can easily make your business flourish to newer heights. Social media is one such area where you can really improve the branding of your business to the most relevant and targeted audiences. Once your branding improves, your business sales and revenue is also expected to follow the same path and hence we can undoubtedly say that branding is one of the major reason behind the implementation of social media marketing.

2) Customer Engagement
Social media channels are mainly based on various online communities and if you are able to pitch your business to the right social media community, then half of your work are done. One of the major advantages of mingling with online communities is that you will be able to involve in more customer engagement activities which in turn will fetch you more loyal customers and sales. Engaging with potential customers on social media communities is rather easy and interesting and hence you will not find any difficulty in promoting your business to a higher level of success.

3) Lead Generation
Whatever activities you do on social media platforms, the ultimate aim will be lead generation and thereby improved revenue. Whether it be branding or customer engagement, your ultimate goal will be to get relevant and qualified leads which can help in boosting the overall revenue of your business. Social media websites are considered to be a better medium for getting qualified leads from a pool of targeted customers and hence if utilized in the proper way, then the success rate of your business will have no limit.

4) Announce New Arrivals
If your business have any new products or services that is going to be launched, then there is not better platform than the social media websites where you can announce new arrivals of your products and services. Since you are already having a relevant and targeted audience, your announcements will reach the right and potential customers which will help in boosting your business leads and revenue. You will not need to spend money over announcing your new product arrivals on various websites to get customers, rather you just need to announce it on your various social media channels and that too at no cost.

5) Retain Existing Customers
One of the major issue that is being faced by majority of the businesses is that they are not at all completely successful in maintaining or retaining their existing customers. They might be able to provide better services, but they fail to follow up their existing customers for getting more sales and conversions in the future. But the presence of various social media websites have made the retaining of existing customers more easy and companies are really able to get customer feedback, provide solutions and inform new products to the existing customers in an effective way. In the end, companies will be able to successfully retain their existing customers and improve their overall branding and revenue.

The above points are applicable to any type of business that are planning to promote their business online and all the core advantages of social media marketing remain the same. If you are serious about promoting your business online, then it is high time that you have a look at the various social media channels and their amazing potential and opportunities. Once you have set up a good presence on the social media platforms, you will never have to look back again.

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    • georgescifo profile image

      georgescifo 4 years ago from India

      You are right Lady_E!!

    • Lady_E profile image

      Elena 4 years ago from London, UK

      Thanks. It really does make a positive difference, when used effectively.

    • georgescifo profile image

      georgescifo 4 years ago from India

      Thanks Radhika!!

    • radhikasree profile image

      Radhika Sreekanth 4 years ago from Mumbai,India

      Social media marketing has helped online business to flourish high with its own innovative strategies.

      Voted up and interesting.

    • georgescifo profile image

      georgescifo 4 years ago from India

      Thanks Peggy!!

    • Peggy W profile image

      Peggy Woods 4 years ago from Houston, Texas

      Social media has become an important factor with regard to many types of business in this day and age. Good hub!

    • georgescifo profile image

      georgescifo 4 years ago from India

      You are absolutely right @tobusiness!!

    • tobusiness profile image

      Jo Alexis-Hagues 4 years ago from Bedfordshire, U.K

      Great advice! You've shared some very useful information. Social media have become a must for doing business online.

      However; the product must also be of good quality or the business could very quickly lose it's reputation.

      Nice work.

    • profile image

      Mary @ Green Global Travel 4 years ago

      Great post! This is really informative read and despite the fact that I work with social marketing on a regular basis, found some great reminders - Truly great advice advice for those new to this form of marketing!