ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Tips to Article Marketing

Updated on April 24, 2012

There are many ways to generate free traffic. One of the best ways to do that is to write articles and submit them to places that will provide you a back link for those articles. The major issue with article marketing is not that there is a lack of it but that there is a lack of any quality in the articles being submitted. To properly achieve, the most out of your article, so people will choose to opt in the articles need to be creative, SEO friendly and able to get the point across clearly.

So, if you are article marketing and it is not working out for you, then you are missing one or more of these points.

1. Search Engine Optimization: The idea of creating articles to point back to your site has to do with the keywords you choose to use. If, you choose a keyword that has a lot of competition then your article may be lost in the ranks. So, you want to choose the most targeted keyword for your business. When you are, choosing a keyword for your article choose at least three different ones. One keyword will be your main keyword and the other two will be your sub keywords that you will use throughout the rest of the article. This will bring in more traffic and allow people the chance to opt in for your product.

2. Quality before Quantity: when people are searching for information they do not want to come across articles that are of poor quality. They are searching for that information to resolve a problem they are having. You as the business can offer a great solution to the problem, but if visitors find that your articles are not original, contain grammatical errors, or are poorly written then you just lost your authority on the article.

When you choose to submit low quality articles to directories or to other places a lot of time they will just be rejected. So, you just wasted your time making an article drive traffic that you either have to pitch or rewrite with a purpose. So, why not just write one that is perfect the first time.

3. Timely and Timeless: The use of information is ever changing. However, if you are in a market that helps people solve a problem then the chances of your articles becoming out dated are little to none. Things like getting fit, making money, how to build, how to train are all things that people will always search for.

When people are, searching for information on these types of things they will typically type in search engines something called “long tail keyword.” These long tail keywords or phrases have to do with how to do something. So, when users go to a search engine, they ask questions. "How do I lose weight" just an example but you get the idea? Incorporate these long tail keywords into your articles for better traffic.

4. Develop Your Voice: This can be a little bit confusing on the part of new writers that are trying to create content for marketing. This means that you need to add a little personality into your writing. If, you can create great articles and also come through the article as a live person then, you can gain trust from the reader as an authority figure on the topic.

5. Call to Action: Don't miss out on this one This is the most important step in your article and you would be surprised by how many people actually miss it. It is what you would like the person reading the article to do. Do you want them to visit a website? Do you want them to buy something? Do you want them to pass the word about you? Whatever, the main purpose of the article is making sure you inform the reader, so they can respond. Otherwise, you are just missing another opportunity for the reader to opt in.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)