5 Traits of a Successful Business Blogger
By Joan Whetzel
Companies, these days, need an internet presence to sell their products and services. Along with an internet presence, it is a great idea to set up blogs to provide customers with additional information related to the products and services that they offer. That means they need someone to write those blogs. They need someone with the 5 qualities of a successful blogger.
The first of the 5 succesful blogger qualities is topic expertise. Ideally, the blogger works for the company or has background experience relevant to the company's products and services. Having knowledge of what the company does and other topics related to the business means bloggers have expertise that will come across in their writing. The blogs they produce will be of real assistance to the blog readers. These readers are also the company's customers, or potential customers. So, providing informative blogs can potentially lead to additional sales. This expertise can also be develped by doing some research.
The second quality of a successful blogger includes basic writing skills. Grammar and spelling head the list of writing skills. A blog full of spelling and grammar errors will lose customers and clients faster than skidding tires on an ice patch. Writing skills includes creativity as well - the use of metaphors, comparing and contrasting ideas, the use of story telling techniques, having an original point of view, and providing explanations that help readers understand complex concepts and ideas. Creative writing also helps readers and customers find ways to use the company's products and services in ways that fit their lives and in ways they may never have considered..
The third successful blogging quality is the ability to write quickly. Most companies need a blog written weekly, at the very least. Most, though, will want two to three blogs a week, or even daily. The ability to produce a 500 to1,000 word blog on a daily to weekly basis means
- avoiding procrastination.
- quickly searching for additional background information that you don't have or that will add to informative nature of the blog.
- reading and processing that additional information at rapid-fire speeds.
- and writing on the fly.
It's important to note here, that the writer should be able towrite quickly without sacrificing quality.
The fourth skill exhibited by successful bloggers is the ability to organize. It is not just the ability to organize their writing time that makes bloggers successful, but also their ability to organize their thought processes and to arrange their ideas into an easily readable blog.
For one thing, organizing writing time, thought processes, and ideas helps bloggers to speed up their research and writing times. For another, being organized allows blog writers to determine readily which information is the most important for inclusion in their blogs and which is best eliminated.
Passion, the final skill that all successful bloggers should have, It is the one quality that helps those writers produce original blogs. Bloggers must have a passion for the topic as well as a passion for writing. That passion adds to their creativity and provides them with point of view that adds originality to their writing. Passion is what sells the company and invites new and existing customers to keep coming back for the company's products and services.
For bloggers just starting out, these skills and abilities can be cultivated with a little time and practice. So don't be discouraged if you feel that you don't have these skills right out of the starting gate. Just keep writing and reading, keep refining your writing, and you'll soon notice these qualities showing up in your writing.