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5 Steps to Promote Small Business on Social Media

Updated on May 27, 2020
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Vikram Brahma is a Digitalpreneur, Author, Blogger, Writer, & YouTuber. He loves to write content & spend time working from home.


If you are starting your new business and thinking of ways how to promote your business then look no further. In today’s time using digital marketing and especially social media platforms are one of the best ways to promote your business online.

When it comes to promoting your business online there are mainly two options available. First one is by using the paid promotion and the next one is by using the organic (free) method.

Under these categories, there are many subcategories. For example, if you want to use the paid promotion then we have options like Facebook Advertisement, Google Adwords, Instagram Ads, YouTube Ads, Twitter Ads, Tik Tok Ads and many more.

When it comes to free/organic method then we have options like a Facebook page, Facebook personal profile, Instagram page, YouTube channel, Twitter account, Pinterest account and many more. So, let’s see how we can start our journey on social media and what steps we need to take. To make things easy, we will go logically.

Small businesses can use social media platform to grow
Small businesses can use social media platform to grow

Decide The Platform

In the first stage, you have to decide which particular platform will be better for your business. It is also true that every social media platform doesn’t fit every kind of business. So, think before you start.

For example, if you’re starting an online education business then starting a YouTube channel, share videos and microblogging will be far better. But if you are starting your photography business then Facebook, Instagram business page and the Pinterest business account will be a far better option then YouTube.

Usually, start with only two social media platforms and keep on learning about these platforms.

Learn To Use Tools

After you have decided which platform to use. Now we need to learn how to create regular content for these platforms. And the best part about digital marketing is we have many online tools to start with. You just need to learn and practice a few of them to become master.

For example, if you’re looking forward to how to design quality contents for an Instagram post then you can use Canva online software. Canva is a wonderful tool which can help immensely. And if you want to start with the YouTube channel then try to record videos by using your smartphone.
You will just need two things i.e one tripod and one mic that’s it. Rest as you process you will learn automatically.

Canva - one source of creating high quality post
Canva - one source of creating high quality post

Start Engaging With Your Audience

After you have decided your platform and what tools you will be using then slowly you will start getting likes, share, comments from your audience.
And we have started using social media to achieve this purpose only. So, you need to start engaging with your audience on a regular basis.

During your engagements, always thank your audience for commenting and spending time for your business. Inform them about a new product or any promotion etc. Since you are a small business it’s always better to keep local customs in mind.

Start Selling Online

If you have a good number of audience then you can expand your small business by going online. For example, if you run an offline digital marketing institute and till now you have been teaching offline.

Then try to create your own online courses and take the next big leap in your business. Same way, you have a toy shop, then you can use Instagram or YouTube channel to create awareness and bring more footfall to your shop. Plus, you can create a website and start selling online.

Hire Someone Part-Time To Manage Online Business

Now if your business has started growing exponentially then you can hire someone part-time to look after your online business. It will be good if that person will have some basic knowledge of social media marketing techniques.

When you hire someone for your online business look for these three qualities in him/her:
a) ready to work part-time
b) know how to use online tools and have some experience
c) hungry to learn, experiment and grow (most important)

Young people with these qualities can do wonder in any field.


Using social media for promoting small business is not rocket science. But definitely, it will take some time to understand what kind of content is preferred by the target audience.

Once you will understand then you will be in a good position to create more creative and meaningful content. And the best two benefits of using social media are its contents are organic and you can reach your niche target audience. You just need to start and experiment.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Vikram Brahma


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