7 must have pages for your website
Your business website is a valuable piece of real estate. Even if the majority of your sales occurs off-line, your website will generate more revenue for you if you have these pages in place.
1. Feeder Pages
A feeder page is not on your own website, but in a directory or on a popular platform such as Hubpages. The purpose of your feeder page is to farm readers from other locations. Post quality content onto pages such as Hubpages, Squido, Digg and EzineArticles, that reach people looking looking for your subject. If your business is local, find websites that cater to your local readers. Feeder pages can also host video such as Youtube and Vimeo.
Each feeder page should direct the readers or viewers to click on a link to get a goodie such as a free report , video or ebook.
2. Opt in page
When readers click on the link from your feeder page they will be taken to your opt-in page. This is sometimes called a squeeze page. It should offer something extremely valuable to the reader so they will drop everything to give you their email.
You will want to use an email service in order to deliver your product to working emails. I like to use Sendreach for this. They also host and send out other emails on an automatic basis so people can enroll in my free courses and I don't have to worry about sending them an email manually.
3. Download Page
This is the page that hosts the goodies you have promised. The video can be played here, the special report posted, or the ebook downloaded. You might choose to use your email provider, Google Docs, or Amazon s3 to host this information.
4 Offer Page
This is the page that offers your products or services for sale. It doesn't need to be every item you have for sale, in fact, it should cover just one service. It should include a very easy to spot button that says "Add to Cart."
5. Check-out page
This is where your customer will pay for the product you are offering. Paypal is a common service used to facilitate this transaction. Other services include 1 shopping cart and Stripe. You might want to integrate your autoresponder system so that your buyers are automatically added.
6. Up sell page
After your customer has committed to the sale, they are ripe for buying. Take advantage of the timing, and offer them another product of value. This can be a more expensive, item, a recurring subscription or a smaller add-on item. Don't worry, even McDonald's has an up sell "Would you like fries with that?"
7. Thank You Page
Let your customer know how to get service for the product they just bought, tell them how to get the best use of the product, and let them know you appreciate the order. You might also want to include directions for white-listing your email or ask them to joining your Facebook Group.
Getting these pages together takes some time and effort, but they are well worth it.
