9 Effective Tips For Achieving Social Media Success
Have you ever asked yourself “why have I not achieved social media success?” or “Why is my social media content not gaining enough publicity?”
Then you are in the right post.
The internet has created a virtual playground where almost everything that used to be analogue and manual has fully gone digital and everyone from all corners of the earth is connected.
However, as the world seems to be getting closer and everyone connected, attaining social media success has become very difficult, especially to those who don’t know how to use the tide to their advantage.
The following key pointers will enlighten you on the things you’re probably not doing, or things you’re just not doing right to grow your social media audience and authority.
1. Be Original
It's important for you to start and end any of your content with your own ideas and materials. It might seem difficult at first but after a while, your creative side will become fully evident.
Most of the big social media tycoons gained their influence through their ability to be original and they get celebrated for their uniqueness and creativity.
It doesn't matter the kind of content you generate. What’s important is that you learn from the mistake and experience of those before you and use that to form your own piece.
Whatever you do, don’t plagiarize what you put out on your social platforms because you will be seen as fake and people will begin to question your originality -- that’s if the copyright issues you get from that will not drive you bankrupt or get your page, site or channel blocked.
If you must repost/republish someone’s content, be sure to give credits where necessary.
People want to explore different varieties of things. Your own way of doing things could be what will interest some people.
Don’t let the competition scare you to downgrading your own ways of doing things. Instead, let it inspire you to dive into the deep end of your imagination to bring/produce things the world is in need of.
2. Be Consistent
Being consistent doesn’t just apply to the amount of content you produce or how often you produce it, but also implies that you should be consistent in the quality of your contents.
Do not put yourself under pressure and be forced to release something that does not meet up your name and standard.
You can start at a steady pace of 1 or 2 posts per week and when you get comfortable with that you can work up the ladder to something like 3 to 4 posts per day.
Producing contents on a regular basis helps to keep the audience glued to your page as they will rely on you to always provide them with fresh contents.
Scheduling your posts will help you be consistent and also reduce the workload and stress as it’ll be hectic trying to meet up deadlines on your social platforms while combining that with other activities that require your attention and time.
HootSuite is one of the most used and reliable web apps for scheduling posts on almost all social platforms. Tweetdeck is also reliable but is only used for tweets. Some of other websites/apps that can be used are Buffer, IFTTT, Spredfast, Social Oomph, Socialflow and more.
If you own a WordPress website/blog and would love to automatically be uploading every new content on your site to your social media pages, first off, equip your WordPress site with a well-optimized theme from a reliable theme provider like Colorlib, and then consider linking your social media pages to your site.
To do this linking, go to your WordPress website’s dashboard, click Settings and select Sharing. Then, you’ll see 6 social media platforms, with Facebook and Twitter being on the list, with a Connect button beside each one. Click the Connect button and follow through with any instruction that follows.
4. Share, share and share
Sharing your posts is another way to attain success in the social media as this helps in drawing traffic to your social media page.
You can't create a new page, post contents on it and expect people to magically come to you.
For a start, you have to go to the audience -- you do this by sharing your posts or a link to your post on popular social media pages, on your blog/website if you have any, and on your other social media pages too.
This comes immediately after you have successfully shared your content abroad all social platforms. This part is very important because social media users use tag a lot. Be it using hashtags on your posts or tagging popular people on your posts.
People you should tag are those that will improve your social media presence, people who are regarded as top dogs in the field or genre that you are into.
It doesn't only have to be those people, though. You can also tag not-so popular accounts that are similar to your niche and before you know it, relationships that can help you a great deal in the future will be built. Remember the common saying, “Your network is your networth.”
6. Connect and Network
Connecting with the successful people in your niche is another key most people do not utilize.
Networking with these people can open a new and advantageous doorway for social channels for you to thrive in.
It’ll allow you the opportunity to converse with them, sharing your thoughts and ideas with them and also learning from them.
It can also provide you the opportunity to share your posts on their page thereby directing traffic to your own page.
7. Be precise
This requires no beating around the bush just to have a lengthy content. People get bored easily when they can’t get what they want out of your content fast.
We live in a fast generation where you have to spare all the long story and go straight to the point hence hitting the nail on the head is considered a very good trait.
Thorough editing has to be done on every post to cut out the unnecessary parts of the posts and to further make the post short, precise and coherent masterpiece.
Streamline your content so that you can get your idea easily to your audience or viewers.
8. Respond to comments
It is important that you always read and go through what your audience/viewers think about every of your post and make sure you reply to them.
Give quick replies to all their inquiry because this helps make your social platform more lively and helps you build a stronger relationship with your audience.
9. Monitor your Social Platforms
Paying close attention to your social media pages is important as it’s the only way you’ll learn of new comments, shares and your audience’s behavior in general.
Don’t make managing your social media pages an activity you go about on your free time, but rather consider as an equally important field to focus on because a successful social media platform can go a long way in boosting your business’ success.
If you don’t have the time and space to manage all your social media pages, however, you always have the option of outsourcing to social media managers at an affordable rate.
With the above 9 tips and the more you’ll learn along the line, you’ll realize that achieving social media success is not as difficult as you thought.
© 2017 Joseph Chukwube