ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

A Novice's Perspective On How To Use And View Adsense

Updated on January 23, 2012

Adsense Common Sense

I answered a newbie’s question on why they weren’t making money on Hubpages Adsense a few weeks ago and that stuck in my mind. Even though I’ve only been at this internet marketing and writing on Hubpages for a few months now, I realized exactly the frustration that person was experiencing and thought I’d write this hub for all those very new hubbers.

If you’re going to try and make money writing on Hubpages, there are really several things that are helpful to know. One of the first of those is about keywords and how important they are. While I’ll write more on that later, for the moment let’s concentrate on how keywords affect Adsense revenues.

It’s very important to understand that keywords all pay out different amounts in Adsense clicks. If you’re writing on a keyword that has a high payout, you’ll make more money if someone clicks on an ad for the article with that high paying keyword in it. Travel and mortgage loans for example, are high paying keywords. Low paying keywords like I used in one of my hubs on derma rollers pays $.05 which is rather pitifully low. Anything having to do with wire jewelry or how to make wire jewelry is also very low paying.

From that you can see that the articles you write with higher paying keywords stand to make you more in Adsense revenue than articles written with lower paying keywords.

To find out how much a keyword is worth, go to the Google External Keyword Tool.
Once you’re there, look to the far right of the screen about a third of the way down the page and you’ll see “Columns”. Click on that and make a check by “Estimated Average CPC” which stands for estimated average cost per click. Be sure to do this before you enter your keyword phrase. Next, enter your keyword and when you click on the Search button, the cost per keyword will show up for all keywords related to your chosen keyword in the very last column. As I mentioned earlier, choose a phrase like wire jewelry making to see how low paying that is.

If you’re not familiar with any of this, then I’ve just taught you something very valuable: how to shift your writing toward the keyword/s that will likely make you the most in Adsense revenues.

Another place to check on the cost per keyword is at a site called SpyFu. Simply enter your chosen keyword in the blank space and this system will return the price range of revenues given for the keyword of your choice.


One of the hardest things about starting out with Adsense is knowing what to expect in terms of potential earnings. It took me a few months to start seeing any Adsense revenues from my hubpages. Once I’d gotten maybe over 1,000 impressions, I started keeping statistics to see if I could see any pattern or consistency in my Adsense clicks. As of today, with 13 hubs put up in the last three months, my Adsense account for Hubpages shows a total of 731 page impressions with a total of 16 ad clicks with estimated earnings at $6.48. So, what does this tell me?

Since we hubbers all share our Adsense impressions with Hubpages in a 60% (us)/40% (Hubpages) split, my 731 impressions equals 60% of the total page impressions or traffic that my hubs have gotten. Not much, I know, but I’m still learning on how to drive more traffic.

If I divide 731 by my 16 ad clicks, I know that it takes roughly 46 impressions to show up on Adsense for Hubpages for me to get 1 ad click. I also know that each time someone clicks an ad on one of my hubs, I earn roughly $0.41.

Anyway, 731= 60% of the total views on my hubs so extrapolating that out, I really need about 1, 218 views (or impressions) on all my hubpages to earn that $6.48. If I wanted to earn $60.48 then I’d need to have 12,180 views on all my hubs.

UPDATE: It's now 12-13-10, just short of two weeks from when I put these initial Adsense stats up on this hub. I checked today and have had 1,229 impressions on Adsense from my now 17 hubs on Hubpages with 33 ad clicks for a total now of $12.82. What does this tell me? Well, I've earned roughly $0.39 for each ad click which is very close to the original $0.41 I had based those earliest stats on. Also, while my ad clicks are slightly over 50% what they were originally, my impressions didn't double (from 73l to 1,229) so it's only taking me 37 Hubpages Adsense clicks now as opposed to the original 46 to get an ad click.This may in part be due to the fact that I'm writing about more broad based topics, too.

Adding those four new hubs helped drive my traffic to some extent as did social bookmarking a number of the hubs. Conclusion: it took me way less time to earn the last $6 than it did the first and I'm moving way faster than I did before and it's showing. Baby steps here but still forward movement.

Setting Your Adsense Expectations

While I'll admit that the above figures sound discouraging, (especially to newbie's just learning about Internet Marketing), it's very important to have some guidelines to be able to set your expectations accordingly. Otherwise, you can end up getting very frustrated and even quitting.

I think the biggest thing I've learned doing this is that being successful on the Internet has everything to do with VOLUME. Learning how to drive traffic to your hubs is essential and I'll certainly be writing more about that as I learn.

For now, though, I will be updating this hub as my traffic and statistics increase. If anyone else wants to share some of their own statistics re: Adsense revenues, please leave comments to share with others. Also, remember, these are my unique statistics based on the revenues generated from the specific keywords I've chosen. Someone else's will likely be different based on the revenues generated from their chosen keywords. Again, I've written this hub to help address the topic of expectations from Internet Marketing....... I do hope this helps.


I've just finished putting up another hub like for Clickbank called, Clickbank Initial Sales: What's a Newbie To Expect? that you also may find helpful.


    0 of 8192 characters used
    Post Comment

    • Perspycacious profile image

      Demas W Jasper 

      6 years ago from Today's America and The World Beyond

      What is your average now? Any "driving earnings" ideas? Thanks for this one.

    • wirewoman profile imageAUTHOR


      6 years ago

      Thanks, if this hub can help set anyone else's expectations that is a good thing. This IM stuff gets pretty overwhelming, I know. So glad it was helpful and thanks for your comment.

    • DREAM ON profile image

      DREAM ON 

      6 years ago

      You have explained alot more about Adsense and the way it works.Very interesting and profitable if we continue to learn and with your help we can save alot of time and heartache.Thanx so much.

    • wirewoman profile imageAUTHOR


      7 years ago

      Isn't it the truth? Yeah, that's it: Make $ traveling around selling mortgage loans... spinning off your suggestion. Thanks for the giggle.......

    • Tarin profile image


      7 years ago from San Diego

      Imagine how much "Travel using money from mortgage loans" would pay? :)

    • wirewoman profile imageAUTHOR


      7 years ago

      I'm so glad you found it useful. Honestly, after being new myself, I really understand how hard it is to realistically take on IM when much of what's out there presents successes that just seem unattainable.

      I do believe IM works but it's a build, a process that can take some time.

    • Wriggling Writer profile image

      Wriggling Writer 

      7 years ago from Essex (UK)

      Thanks very much - I found this very interesting. I've given you a thumbs up, and marked it useful!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)