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Advanced Pay Per Click Strategies

Updated on February 1, 2012

There are many things that companies do to try and get there company noticed on the web. One of the most effective ways that this is accomplished is through an effective Pay per Click advertising campaign. Your business will get immediate visibility and credibility in your area of expertise by using an effective campaign. The biggest problem with Pay Per click advertising is that people do not know how to utilize it to get the most effective results for their dollar. This result in lower ROI and a can lead to losing a lot of money quickly. So, To help you maximize your Pay Per click Advertising campaign I have come up with some tips that I know will assist you in making your campaign as effective as possible.

1. Negative Campaign

The negative type of campaign is a way to help your business only get the clicks of those who are truly interested in your product. If someone is searching for negative reviews on your company or service they are more likely are doing it because they are seriously considering your company. You can leverage this action to your advantage by providing specific “negative keywords” in your campaign to drive that very specific target to your website.

2. Geo-targeting

Geo-targeting is a Way for local business to get the most money for each of their ads. Local businesses want the local traffic targeted because that is there main audience. Most of their revenue comes from the local patronage that they receive. So, making sure the ad campaigns are only available to a local area will cut down unwanted clicks on you ad campaigns and increase sales.

3. Unique AD’s

Having only about 140 characters or less you really needed to maintain a unique and direct to the point AD. You want to be able to grab their attention and call them to click on your AD. Competition in the Pay per Click AD arena is extremely high so keep your ads unique and allow them to stick out from the others.

4. Use long-tail keywords

A long tail keyword can help you greatly get very targeted traffic to your website. These are basically short words or a phrase that is related to your service or product.

5. When you first begin your AD campaign it is good to do a little experimenting to find out what is driving the best results for your site. Use only a limited number of keywords in each campaign and test them for a couple of weeks or month. When you have isolated the keywords that perform the best then create a couple different

By incorporating all these elements in your pay per click campaign, you can optimize your return on investment and rope in more business


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