ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Advertising

Advertising the Experience Way

Updated on March 9, 2011

Advertising and marketing the intro

            In this hub we will be talking about the joys of advertising, or the lack there of. We will talk about types of advertising and marketing, as well as the ones I use as a small business owner. I will also be exploring some of the ways that the advertising I use works for me. This hub is mainly my experience and does not reflect marketing in general. I will not slander any company that did not have a successful track record for me.

Owner of this Hub
Owner of this Hub

Marketing is not from the Devil…

            Despite what some businesses think, it really isn’t a bad thing. It might be difficult and expensive but hopefully this will show you some inexpensive ways to market your business on a budget. Let me start by saying my small business was way underfunded when I started it. I didn’t have all the fancy business education I do now. I started with a Multimedia degree in one hand and an idea for a passion of mine in the other. That being said it was a long road and a lot of research later when I found my most successful form of marketing, word of mouth. It can do wonders and it should be in my opinion the backbone of every business.

The customers talk and when they talk you should be listening. This means if you’re doing a good job they will talk positively about your business and recommend you to friends and family (hopefully). However if you’re doing a bad job they will advise their friends and family (and maybe more than that) to steer clear of your business. It takes some good customer service, good word of mouth (both by you and your customers and employees, if you have any), as well as some knowledge of the product. The best example I can give of this is I designed web site for a couple and their business. They in turn referred me to a friend and I got that friends business as well as a returning customer for their next web site.

Another concept to keep in mind is keep in contact with those that can help you market your brand. Whether it is networking thru LinkedIn or getting phone numbers/email of contacts or any of the other Social media sites. Stays in contact with those that can help you market yourself. The first example of this is my college career rep. I constantly update my resume there as they have scored me plenty of interviews. I try and keep up-to-date with them so that not only can I keep my name on the back of their mind but also I can keep informed about my field. In fact my first client interviewed me when I was at school there and then when they decided to actually go forward with the idea they came back to me after I was out of school to do the web site. If I had not kept my info at the school updated then that client never would have found me. The second example is my marketing professor. I’ve kept in contact with him through LinkedIn and Facebook so that I can bounce ideas off him for marketing strategies. As well he is one of my networking contacts. If I didn’t keep that contact then I would have lost an essential link in my business network.

This brings us to the next type of marketing strategy, your professional network. This is probably the second biggest marketing tool out there. This means that your professional contacts help you get noticed. An example, say you have the next big idea like Twitter. If you didn’t have that first follower then that second follower would not come along. I got a lot of my followers on Twitter just by following others in the business world. I at this point have more followed then following. However, many that I follow also follow me back (or vice versa). If you get a good thing going then you will get people to follow it. By the way my tag on twitter is @viper2k3sr. I always enjoy getting new followers and finding new networking contacts.

The next type of marketing that has worked for me is free advertising. Whether it is Google Places or Super Pages or even somewhere like your local library. You can find plenty of free places to get advertisements. I’ve had plenty of success with clients finding me. You just need that extra step of work. It takes not more than a few hours to get multiple free advertising spots opened. Within three days I had a Twitter account, a LinkedIn, a Facebook and a Google Places account all open and ready for people to find me. But that does not mean that I did not find others as well. That is the next step.

You cannot just sit back and wait for the business to come to you. You have to get out there and get aggressive. There are plenty of clients out there but you have to know where to look and how to get them before your competition does. The down and dirty work of the marketing world, customer relations is what ultimately wins the battle of the companies. With that being said, Public Relations is like walking a tight rope. If you fall to one side or the other you might have a PR nightmare. It is sometimes difficult as it is an external and internal struggle. If you please the customers they will expect more. But if you don’t please the customers then you will have minimal or no customers. It is a fine line of going above and beyond what the customer expects and staying within your means. This means that you can provide the customer with outstanding customer service but not at the cost of say $3000 above what you can afford. In other words, providing customer support and service does not mean you have to spend a fortune to get it.

In conclusion, you just have to know where to look for customers. Figure out where to find your customers, provide those customers with great customer service and then try and retain those customers by great customer support. If you build a good customer base they will come to you eventually, to a degree.

Possible Reccomended Reading


    0 of 8192 characters used
    Post Comment

    • VGP_Viper profile image

      VGP_Viper 7 years ago from Wayne, MI, US

      Thanks kh. I was trying to get some information out there on my experiences with advertising as a small business owner. I hope it helps a lot of people.

    • profile image

      khmohsin 7 years ago

      I read your hub on this topic and really get lot of information ..


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)