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New Internet Marketers - One of the Most Important Lessons You Should Learn

Updated on April 4, 2013

Online Marketing

There are hundreds of niches out there, so If you new to the internet marketing business, finding a few profitable niches shouldn't be a problem. However, one of the first and most important things you should be aware of is that consumers are all rational people, trying to use their hard earned paychecks (sometimes their only source of income) wisely to gain the greatest satisfaction.

Each consumer has clear-cut preferences for certain goods and services available in the market. The consumer has a fixed, limited amount of money income. However, the cost of his/her needs far out weights the amount he/she has to spend.

This income limitation is somewhat more severe for the typical consumers with extraordinary low incomes. Goods and services are scarce to the consumers, in relation to the demand for them. Consumers cannot purchase everything they would like to buy when each purchase devours a portion of their fixed income. With limited money income, a consumer must therefore compromise; he/she must choose among alternative goods to obtain the most useful/needed mix of goods and services. Bear in mind that it's possible that some of these consumers might end up being the potential buyers of your products.

As a newbie -- relatively new to online marketing business, after awhile, you will come to realize that potential buyers, frequently "beat around the bush" or somewhat hesitate a lot, ever so close to making a decision to buy - but then suddenly! have a change of mind, because of an irritating and persistent doubt, or even due to the fact that they often find it rather difficult to make a decision as to what item(s) should be sacrificed over another.

The usefulness of a specific product will vary widely from person to person. A bottle of inexpensive whiskey for example, may be a very important "need" to an economic disadvantaged alcoholic, but might be of no interest to a wealthier individual. Also, eyeglasses is a necessity to someone who is extremely farsighted, but not to a person with 20-20 vision.

There might be thousands of online affiliates and offline sellers competing for your niche product, however, some affiliates are definitely going to wind up getting much higher conversion rates than others, especially those who have been around for quite awhile and have a much better knowledge about selling online. For newbies, it's going to take quite some time to understand the psychology of consumers when it comes to buying, or even gain the trust of your visitors.

Bearing this in mind, you definitely will need to do quite a bit of work to ensure that your website is presentable or in other words,compelling to buyers. First you gonna have to choose your niche sensibly. In some cases, you may have to write newsletters (offering recommendations), product reviews, case studies,sometimes give away free stuffs(information/product),or even publish first-person testimonials based on your personal experience. In other words, you may sometimes have to purchase the product and then give your personal and unbiased feedback. Many buyers depends on this to make a purchase. Furthermore, nothing beats your personal experience!

It will also be necessary for you to understand the power of keyword research when writing content, not just for the purpose of PPC marketing or targeting traffic, but also to help reach costumers late in the buying stage, when they are not just merely looking for information, but are very close to making a purchase.


The number of companies that are currently conducting business online are numerous, however, you want to choose wisely. Choose businesses with goods and services that are most needed by people. Secondly, remember that consumers' demands for certain goods and services, at times can be relatively high, and the average consumers depend largely on their fixed income to pay for these goods and services. This fixed wage may not be enough to cover the cost of all these much needed goods and services. As a result, they tend to be extremely cautious when spending it. As a new online marketer, it's your responsibility to convince consumers(ethically), that the product you are marketing is being sold at a very affordable price; this product will satisfy their needs, and you are the person they can trust to spend their scarce money with.


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    • mackyi profile imageAUTHOR

      I.W. McFarlane 

      6 years ago from Philadelphia

      Ruby H Rose

      Thanks for comment. I am glad that you were able to fully grasp the points I am trying to make here. I felt somewhat compelled to write this hub after realizing for myself that Affiliate Marketing wasn't as easy as I originally thought. I hope you use this information to your advantage.

    • Ruby H Rose profile image

      Maree Michael Martin 

      6 years ago from Northwest Washington on an Island

      Very good information to point out. Helpful to people in sales too, learn when to push and when to listen and learn about your market. Good stuff. I am learning so much surfing here.

    • mackyi profile imageAUTHOR

      I.W. McFarlane 

      7 years ago from Philadelphia

      blackleafrod, thanks for your feedback.

    • blackleafrod profile image


      7 years ago

      Nice hub.


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