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Augmented Reality - The Future of Marketing

Updated on October 31, 2012

Ralph Lauren Augmented Reality Show

High-Tech Retail Marketing Comes of Age

In the age of high speed internet and increasingly sophisticated smart phones, new high-tech digitally enhanced marketing tools and schemes are coming of age using various forms of augmented reality. Through digitally enhanced marketing and augmented reality applications retaliers like Ralph Lauren, Audi, Boucheron of Paris, and Tissot are finding new ways to draw customers into their brick and mortar and virtual establishments. Moreover, organizations like Layar are designing for 4D augmented reality mobile apps for today's growing 4G smart phone industry.

Layar - Augmented Reality Mobile Apps

Audi - Augmented Reality Calendar

What is Augmented Reality?

As seen in the Ralph Lauren video above, augmented reality is the art of altering a scene through computer-aided digitally enhanced imagery. More and more, high end retailers are using augmented reality applications to add an extra wow factor to the retail shopping experience.

For instance Boucheron of Paris runs a digitally-enhanced marketing campaign on their website through which potential buyers can "try on" rings and watches before purchasing them. Simply activate your webcam, go to the Boucheron website, print and cut out a special paper watch and ring, download and install their software, and put the paper images on your wrist and ring finger. From the special markings on the paper watch and ring, the Boucheron software interacts with your webcam and the computer monitor acts like a magic mirror showing the desired ring and watch on your wrist and finger.

Layar - Designing Augmented Reality Mobile Apps

According to their website, Layar is world’s leading Augmented Reality Platform on mobile. The Layar Reality Browser currently has more than 1.6 million users and comes pre-installed on tens of millions of phones from leading handset manufacturers and carriers by the end of the year. Over 500 layers are published on the Layar Platform with over 2000 in development. These layers are developed by the global community of 3000 Layar publishers and producers, and by leading brands and agencies. Layar is located in Amsterdam, The Netherlands. The company is funded and has 32 employees. In April 2010, Layar launched the world's largest augmented reality store. Moreover, anyone anywhere in the world can access Layar's layer design package to create their own augmented reality experience.

Holition - Augmented Reality Retail Applications

Headquatered in London, Holition works alongside visionary brand development teams to bring innovation to the retail experience on a global basis. 
In addition to creating high-profile points of difference on the web, Holition designers have developed in-store installations used to thrill shoppers in locations across Europe and as far off as Japan.

Their team works with each client to a design an appropriate digital retail strategy through specialist Augmented Reality solutions, 3D video productions, live 3D film and exhibition experiences.

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    • ecoggins profile image
      Author

      ecoggins 7 years ago from Corona, California

      Monica, thank you for your kind words and encouragement. Technology is advancing at such an incredible rate. It is a testament of human creativity and ingenuity.

    • MonicaRobinson profile image

      MonicaRobinson 7 years ago

      I can't get over being able to see a ring on your finger via paper and webcam! What will be next? Nice hub.

    • ecoggins profile image
      Author

      ecoggins 7 years ago from Corona, California

      Jeremey, I too am amazed at the rapid changes in technology. It is almost mind boggling the things they can do with computers and smart phones. Thank you for the encouraging words.

    • Jeremey profile image

      Jeremey 7 years ago from Arizona

      This is awesome. I used to hold myself back from inolvement in technology when I was younger, lately I have come around and I am more impressed everyday with the new and exciting technologies out there. This is one I have yet to come across, very imressive stuff. Thanks for the into to it!

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