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How Being an Author Gives You Credibility

Updated on August 25, 2019
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Miel is a licensed teacher, a "Jane-of-all-trades" master of none, with a passion for writing.

Photo by Patrik Michalicka on Unsplash
Photo by Patrik Michalicka on Unsplash | Source

Advertising your business by becoming an author with credibility

The manner of advertising your business or career can be crucial to its success. Sometimes, marketing communication you're using isn't enough to persuade your target market. In this way, several business owners become authors in their specific field to add more credibility in their service or career.

Just being known that you are in that particular field isn't enough. You need to make an emphasis on how good you are in it and most especially, that they can trust you in making out the best of it.

Crafting the spot-on influence

To make the right impression is not merely a matter of introduction and providing an outline. You need to create a "branding", as companies usually associate a product name or image with certain qualities in the minds of consumers.

Photo by Andrew Neel on Unsplash
Photo by Andrew Neel on Unsplash | Source

Providing a book for your target audience is like making a business card for yourself and your merchandise. Your perspective will be available to the market as knowledgeable assistance in their respective endeavours.

Writing a book gives weight to your ideas and opinions, and nowadays, it is mostly contingent upon modern technology to publicize these creative thinking. You are to create a brand via social media to build a stand higher and more robust than that of your competitors' through publishing a book.

The plus of being an author

Being an author will imprint your expertise and substantial knowledge to the readers. Having published pages of relevant ideas will give an air of sophistication and respect to your work, and manipulate the consumers and clients to abide by it. By giving them access to your insights, you will have credibility and gain the consumers' and clients' trust.

Photo by Ben Rosett on Unsplash
Photo by Ben Rosett on Unsplash | Source

They will get the idea that you're an expert in this field. Clients will sought-after your ideas. Publishing a book is generally viewed as an achievement.

Credibility is essential in mastering a business or a career. It is a protocol to have to ensure its stability and success.

If you can deliver educational and creative innovations about your product or services through writing a book, then yes, you are reliable and dependable in your field.

Photo by Ali Morshedlou on Unsplash
Photo by Ali Morshedlou on Unsplash | Source

The book you have written will be the brand of your credibility and becomes a very suggestible tool as a help to the market's needs. Your awareness of the field becomes a high standard, a guide or a reference for the clients and consumers.

As authorship governs accountability in what you create; you have, therefore become the Authority in your field. It is a very effective way of pronouncing your proficiency, as you have demonstrated your ability more intellectually by writing it in a book.

When you have already authored a book, you also have created a brand that gives you greater credibility. In marketing and building your reputation, your brand will also mark the rate of your success.

Photo by Carl Heyerdahl on Unsplash
Photo by Carl Heyerdahl on Unsplash | Source

Having a published book is an inception of a stable career or business. It is also a legacy, a testament of your concepts, and the value and meaning of your work will influence the ideas of today and future generations.

© 2015 Miel Reyes

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