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Billboard Advertising

Updated on April 6, 2009

One high-impact, cost-effective way of spreading your company's sales message is through outdoor advertising. One of the best sales strategies, billboard advertising has increased in popularity over the past few years. The Outdoor Advertising Association of America has estimated that most businesses in the United States have spent more $5.6 billion on outdoor and billboard advertising in the year 2006. Ever since, there has been a constant increase in the number of businesses using outdoor billboard advertising to market their products and services. If you are wondering how much it costs and if the costs are worth the money, you can be rest assured that billboard advertising is your best advertising bet. Using billboards to advertise your goods and services is a smart move, and the cost of putting up a billboard advertisement is much less than what you would expect. There are several reasons for the recent rise in billboard advertising, of which cost effectiveness plays a big role. For instance, putting an ad in the newspaper for a day or a television commercial has a useful life of only about thirty seconds. On the other hand, a billboard works for you 24 hours, seven days a week. Compared to most other forms of advertising, billboards are also much more affordable.

Cost of Billboard Advertising

The cost of putting up a billboard ranges anywhere from $1,000 to $3,000 a month. At this rate, ten billboard advertisements would run roughly $30,000 a month. If this sounds like a lot of money to you, think again - because a running a full-page newspaper advertisement for a single day in any major newspaper will cost you the same amount - and it is not nearly as effective. Advancing technology has allowed billboard advertising to become more cost-effective. The old days of hand painted billboards with high labor costs are over. These days advertisers are designing and printing their message, via computer, on large poster boards or even vinyl that is then glued to the billboard. This has allowed companies to be more creative and precise in their design, while saving money at the same time.

Benefits of Billboard Advertising

By selecting billboard signs as your preferred advertising medium, you are choosing the most high-impact, cost-effective medium. With the advances in technology today, you have limitless possibilities for the design of your company's billboards. Here are a few benefits of choosing billboard advertising over other media: 1. Billboard advertising grabs the attention of potential customers like no other form of advertising can. 2. One of the most cost-effective mediums of advertising 3. Brand awareness and strong name recognition 4. Colorful, creative and eye-catching ads have more impact 5. Reaches out to thousands of people on a daily basis 6. Targets a specific audience according to location 7. Ads are not lost in the mix of competitors and editorials 8. Messages are delivered continuously and frequently 9. Directs potential clients and customers to your place of business These are but a few of the many advantages that billboard advertising has. With so many benefits, it's no wonder that so many business owners are using billboard advertising today. From putting them up at airports to sticking them on car or truck wraps to even showcasing them at movie theatres, billboard advertising makes it possible for you to advertise your products and services anywhere.


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      Keennan 3 years ago

      Hi everyone, I am Kenan and i am a newbie here. How should i start discussion on this board? Please share your views with me.

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      JPSO138 4 years ago from Cebu, Philippines, International

      Thanks for dropping by greatstuff. In our place there are so many billboards. They are really effective but somehow, they also are sore eyes for the city especially if they are not controlled since they are just everywhere.

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      Mazlan 4 years ago from Malaysia

      It is interesting to know that billboard advertising is the most cost-effective medium of advertising. I thought it was internet advertising. Thanks for sharing this info.