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Black Hat SEO Vs White Hat SEO
Black Hat SEO vs. White Hat SEO:
Like just about everything in this world, there is usually a good side and a bad side, and the world of SEO is no exception. In SEO, going things well, using established techniques that are not frowned about is known as White Hat SEO. On the bad side of things (known as Black Hat SEO), this is about trying to trick the search engines into thinking a web page or website is better than it is. You might also want to take a look at some common SEO mistakes. Let's take a closer look at both Black Hat and White Hat SEO.
What is the Black Hat SEO?
Black hat SEO techniques are those, which are prohibited by all the search engines. These techniques and strategies are considered unethical and immoral. To say they are frowned upon is probably an gross underestimation. Some black hat SEO techniques can easily benefit a website however isn't a long term strategy for success. Search Engines are constantly figuring out what people are doing and when they do, you risk being excluded or banned from the Search Engines, which ultimately results in the loss of business.
What is the White Hat SEO?
On the other hand, we have the white hat SEO techniques – which are the good techniques. These techniques are not prohibited by any search engine. They are considered morally right and ethical, as their sole purpose is not to befool the search engines or the readers. Instead of that, these techniques focus on providing the best quality content to Search Engines users.
Now, let’s take a look at some of the most common white hat and black hat SEO techniques.
Common Black Hat SEO Techniques:
Following are some commonly used black hat SEO techniques and strategies:
1. Keyword Stuffing:
Keyword stuffing is a very common black hat SEO technique. It focuses on stuffing the profitable keywords in the website’s content, rather than focusing on the quality of the content. It severely affects the reader’s experience, and therefore, it is prohibited by the search engines.
2. Link Farms:
‘Link farms’ is another technique that falls in the categorization of black hat SEO. It refers to the technique of exchanging links with other websites to a large extent. We have all seen links pages with thousands of links, created for the sole purpose of trading links. All the major search engines prohibit the technique of link farming, as in this case, the links are not genuinely created on the basis of the quality and liking, merely to create lots of links (that readers wouldn't be interested in) to inflate their ranking in the SERPS.
Read my guide on how to build links to your website - although some of the methods listed are more than a little eyebrow. It's also important to learn who to build links with and why it's important.
3. Doorway Pages:
Doorway pages (otherwise known as Bridge Pages, Portal Pages or Jump Pages) are the pages, which cannot be seen by the readers. They can only be seen by the search engines and are standalone pages. As a rule of thumb, if you visit a site and can't navigate to the page, it's a doorway page. These doorway pages are used to trick the search engines to push the website’s ranking and are frowned upon because users of the website can't get to them. Instead they act as a standalone advertising page, created for a specific purpose - to bring in traffic from the search engines and increase site exposure.
Not a bad thing surely? The key question is why wouldn't you want to have visitors of your site find the page through your site if it was a useful page with good content?
White Hat SEO Techniques:
On the contrary, the following are some of the white hat SEO techniques and strategies that everyone should use for their website’s search engine optimization.
1. Quality Content:
Rather than stuffing the content of your website with potential keywords, the technique of providing quality content focuses on the quality of the written text, by considering its human readability and usefulness.
2. Effective Use of Keywords:
Proper and effective use of potential keywords is one of the key methods of white hat SEO techniques. It focuses on the analysis and usage of relevant keywords. The usage of LSI keywords is a sub-technique, which is also very effective. Short keywords are too generic to be ranked in; therefore, the usage of long-tail keywords is preferred.
3. Titles and Meta Tags:
Proper usage of titles and Meta tags is an essential aspect of the white hat SEO technique, which should not be neglected. Your page titles should be able to reflect a clear, honest and true representation of the written text or content of your website’s page.
The black hat SEO techniques can benefit you in the short-term, but you can never make a steady source of income by using these techniques. You will soon be penalized, and your losses will rise up. Therefore, white hat SEO techniques are always preferable, as they yield profits for a long time to come.
Of course these are just a few. To read more on these and more like it, check our my top 10 SEO tips to improve your sites ranking.