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What is Branding?

Updated on January 16, 2015
My branding logo
My branding logo | Source

What is Branding?

Branding started as a way of identifying someone’s property by burning a unique mark onto it.

Today, branding has become a marketing practice that involves creating a name, design or symbol that differentiates a product, company or public figure from others.

How Branding Works

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Part of success is having a brand and making sure the public knows it as firmly as they know their own names. Branding comes down to one simple concept or word. When people hear the word “clown” they may think of McDonald’s restaurant. When they hear “Good Neighbour” State Farm may come to mind. These are both examples of effective branding.

Finding Your Branding Identity

When it comes to figuring out your personal brand, it is important to keep in mind that other people see you in a different light than you see yourself. It might be beneficial to actually poll people to find out how they view you. Then, take their view and find a positive way of branding that. Craft your mission statement to include their concept, as well as your goals.

Know what you are loved for and uphold your duty to fans by giving it to them. Your logo, style, appearance, and name need to manifest that concept. How can you embody that concept in a way that grabs people and makes them want to know more, see more and hear more? Keep it pure and simple. You want to make sure your fans don’t get confused, otherwise they won’t know how to follow you and you’ll lose them.

Branding Evolution

Once you find your branding, don’t be afraid to continue evolving. If you become locked into one look, you can quickly become outdated, especially if you’re a public figure.

Stay fresh by changing up your look while staying true to your brand concept. No matter what the circumstance, it is vital to remain truthful to your brand and own it in every circumstance.

© 2011 Rosa Marchisella


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    • I Am Rosa profile image

      Rosa Marchisella 6 years ago from Canada

      You're very welcome! Your hub was a perfect fit with great information :-D

    • Rev. Akins profile image

      Rev. Akins 6 years ago from Tucson, AZ

      A great way to look at the power of the brand. Thanks for the link and I appreciate the information. Very useful!

    • I Am Rosa profile image

      Rosa Marchisella 6 years ago from Canada

      Absolutely, Vinaya!

    • Vinaya Ghimire profile image

      Vinaya Ghimire 6 years ago from Nepal

      Branding is very important in business. But also in writing, we have to brand ourselves as a writer. Our writing is our product, and we are a brand.

    • I Am Rosa profile image

      Rosa Marchisella 6 years ago from Canada

      Excellent idea, Zabbella!

    • Zabbella profile image

      Zabbella 6 years ago from NJ-USA

      Thank you for this informative hub...I have a logo that I use with a group that makes Tee shirts and mugs with any image you want. My main page has my original character I drew. I suppose I could use that as my brand.

    • I Am Rosa profile image

      Rosa Marchisella 6 years ago from Canada


    • FloraBreenRobison profile image

      FloraBreenRobison 6 years ago

      Yesterday I was talking about RCA on one of my lyric poem hubs. I've been doing a series of poems based on song titles of various singers/bands and the photograph I'm using-since the artists all started out when vinyl records were popular -is an RCA victrola. That dog and the victrola can be nothing other than RCA. And RCA is the only electronic company making various types of electronic equipment whose logo I can conjure up in my mind in a second.