ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What is Branding?

Updated on January 16, 2015
My branding logo
My branding logo | Source

What is Branding?

Branding started as a way of identifying someone’s property by burning a unique mark onto it.


Today, branding has become a marketing practice that involves creating a name, design or symbol that differentiates a product, company or public figure from others.

How Branding Works

Please Note

HubPages uses ads and affiliate links to pay its writers (in this case me). If you normally use an ad blocker, please consider turning it off while you are visiting this site. Thank you!

Part of success is having a brand and making sure the public knows it as firmly as they know their own names. Branding comes down to one simple concept or word. When people hear the word “clown” they may think of McDonald’s restaurant. When they hear “Good Neighbour” State Farm may come to mind. These are both examples of effective branding.

Finding Your Branding Identity

When it comes to figuring out your personal brand, it is important to keep in mind that other people see you in a different light than you see yourself. It might be beneficial to actually poll people to find out how they view you. Then, take their view and find a positive way of branding that. Craft your mission statement to include their concept, as well as your goals.

Know what you are loved for and uphold your duty to fans by giving it to them. Your logo, style, appearance, and name need to manifest that concept. How can you embody that concept in a way that grabs people and makes them want to know more, see more and hear more? Keep it pure and simple. You want to make sure your fans don’t get confused, otherwise they won’t know how to follow you and you’ll lose them.

Branding Evolution

Once you find your branding, don’t be afraid to continue evolving. If you become locked into one look, you can quickly become outdated, especially if you’re a public figure.

Stay fresh by changing up your look while staying true to your brand concept. No matter what the circumstance, it is vital to remain truthful to your brand and own it in every circumstance.


© 2011 Rosa Marchisella

Comments

    0 of 8192 characters used
    Post Comment

    • I Am Rosa profile imageAUTHOR

      Rosa Marchisella 

      7 years ago from Canada

      You're very welcome! Your hub was a perfect fit with great information :-D

    • Rev. Akins profile image

      Rev. Akins 

      7 years ago from Tucson, AZ

      A great way to look at the power of the brand. Thanks for the link and I appreciate the information. Very useful!

    • I Am Rosa profile imageAUTHOR

      Rosa Marchisella 

      7 years ago from Canada

      Absolutely, Vinaya!

    • Vinaya Ghimire profile image

      Vinaya Ghimire 

      7 years ago from Nepal

      Branding is very important in business. But also in writing, we have to brand ourselves as a writer. Our writing is our product, and we are a brand.

    • I Am Rosa profile imageAUTHOR

      Rosa Marchisella 

      7 years ago from Canada

      Excellent idea, Zabbella!

    • Zabbella profile image

      Zabbella 

      7 years ago from NJ-USA

      Thank you for this informative hub...I have a logo that I use with a group that makes Tee shirts and mugs with any image you want. My main page has my original character I drew. I suppose I could use that as my brand.

    • I Am Rosa profile imageAUTHOR

      Rosa Marchisella 

      7 years ago from Canada

      Exactly!!

    • FloraBreenRobison profile image

      FloraBreenRobison 

      7 years ago

      Yesterday I was talking about RCA on one of my lyric poem hubs. I've been doing a series of poems based on song titles of various singers/bands and the photograph I'm using-since the artists all started out when vinyl records were popular -is an RCA victrola. That dog and the victrola can be nothing other than RCA. And RCA is the only electronic company making various types of electronic equipment whose logo I can conjure up in my mind in a second.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)