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Building Strong Relationships with Followers
Whenever you have a dependence on your following to engage with you, it becomes important to consider whether or not you are building a strong relationship with them, or simply providing your content without truly considering the audience.
If you are interested in changing the one way discussion into a two way discussion that engages readers and boosts demand for your work, there are a few things that you will want to start doing.
Take Advantage of Social Media
The easiest and cheapest way to engage with your community on a one-to-one basis is to utilize social media. LinkedIn, Twitter, and Facebook are all free to use and capable of providing paid advertising to target your demographic, and allow you to engage in discussions and involve great numbers of your followers at once.
While there are many different forums for social media, at this point the big three mentioned above are the most effective means of building rapport with your followers. If you are worried about your privacy, you can feel free to use a business or official account and a personal account on the same websites.
Number of Followers
How many followers do you have for your work
What Else Can I do to Engage my Followers?
So, you've signed up for three accounts on social media and your site traffic is up, but what do you need to do next?
The most popular blogs are usually able to pick up new followers and subscribers by offering valuable content to readers, either in the form of quality advice and writing, or information that is difficult to acquire elsewhere.
If you are able to provide good content that people are interested in reading and offers value, then you can keep on engaging your followers, and draw them in with announcements on your social media.
Another way to go about it would be to offer your followers a chance at a prize, either a virtual or a tangible good like a gift card, personalized message, or a physical prize like a tablet.
Keep Things Personal
Finally, Be Yourself
As you go on a campaign to build up your personal brand, it is often tempting to adopt an extreme position to draw in controversy and generate traffic. The easiest way to be sure that you can maintain a consistent presence and personality is to be genuine. Don't write or say anything that you don't believe and can support, but be outgoing and share with your followers. They like you for you and the work that you do.