ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Business 101: Customer Creation

Updated on September 14, 2010

Customer Service

“Price is what you pay. Value is what you get.”

“Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation." By Jamier L. Scott

Creating value for the customer is at the heart of entrepreneurship. Good customer service is the lifeblood of any business. The purpose of a business, any business is to create value – for its customers, employees and investors, which include its owners and shareholders. Creating value for customers helps business sell products and services; creating values for the employees motivates and enables them to do better work (which results in better products and services); and creating value for shareholders (in the form of increases in stock price) ensure that capital is available in the future to keep the business running.

So the question is always asked: How do you create value for the customer? Paul O’Malley, a Boston-based consultant to Fortune 500 companies, says it “entails making products and providing services that customers find consistently useful.”

Creating value usually means introducing innovation – either by creating or improving products, business processes and services – and practicing good CRM or Customer Relationship Management. CRM is about understanding a customer’s unique needs better, faster and more precisely than before.

But before you manage a customer, you have to create one – and most entrepreneurs have created new customers or a new market by simply doing one or a combination of the following:

  • Being Timely: They offered their product or service just when the customer needed it most.
  • Being Accessible: They made their offering easy to get, either by delivering the product or setting up a shop or store that’s easy to go to.
  • Being Useful: They made their product or service so easy to use and so versatile that customers could use it in any number of ways.
  • Being the best in quality: They made their offering the best it could be, using the choicest materials or employing the most skilled people for the job.
  • Being customizable: They built their offerings in such a way that it satisfies a customer no matter what his or her preference is.
  • Being portable: They made their offerings either easy to carry, easy to repackage, and easy to reuse, without losing quality or efficacy.

Ultimately, customer value is about perception: if a customer perceives – “sees” – value in the products or services a business offers, only then is a sale or purchase made. Indeed, by definition customer value is merely “the difference between the benefit a customer receives from the product and the cost the customer paid for the product.” No doubt, value can be created for customers in many different ways. But without customers, there is simply no business.


    0 of 8192 characters used
    Post Comment

    • amsmoving profile image


      8 years ago

      You definitely introduce me to a different aspect of customer relations and creation that I was not aware of. I would say that you laid out the information in a concise way but with numerous amounts of clarity. I will continue to read post from you in the future.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)