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Business Core Values of Entrepreneurship

Updated on September 19, 2012

Are you really in business for yourself?

All companies out there have a mission statement and a core value structure that they hold to. Take a look at any of the Fortune 500 companies and you will see that they have a vision to get them where they are. If you are self-employed, you should do the same. But how many of us actually put pen to paper and accomplish this task?

This is the cornerstone of where you want your business to be, and who you are willing to become in the process. You must dig deep and ask yourself some serious and poignant questions. A lot of people will make emotional decisions around January 1st because it represents a new year. I want you to understand that everyday is a start of a new year. Don't wait, make today count.

Ask yourself some basic questions:

  • What do I want to accomplish with my business?
  • Where do I see my business in 5 years?
  • 10 years?
  • What or who am I willing to become to achieve these goals?
  • What or who am I not willing to become to achieve these goals?

This is a process that you must go through. Don't expect it to be perfect, it will always be a work in progress as you and your company grows and develops. It just needs to be a few sentences that empower you, and allows you to hold strong to your vision. Go ahead and take some time and write out your own vision and mission statement for what you want to accomplish. Once you do this, you will be taking ownership of your own business.

Core Values

The last two questions in the previous section were asking yourself who or what you are either willing or not willing to become to achieve your goal. I believe that these are powerful questions. They really hit home, and you can see your true grit. When I think about core values, I can't help but remember the training and experiences that I had in the Air Force. The values that resonate the most with myself are:

  • Integrity
  • Service above self
  • Tenacity
  • Persistence
  • Be disciplined

Let me explain why.

I understand integrity as doing the right thing even when no one is looking or will find out. Its more of an internal barometer of ethics. Related to business, remember the golden rule? Treat others as you would like to be treated. Its important to have this attitude in business. No one wants to do any kind of business with anyone that just takes, takes, takes. Learn to give first, give of yourself, take that leap of faith, and trust that those that will receive your message or service will be accepting of the heart that you put into it.

Service before self comes into play with your daily priorities. You'll reap what you sow, so sow good seed. Good seed is paying attention to your vision and mission statement, understanding where you want to go and what you want to achieve, and making that a priority.

Understand that this value is still self serving. Your ultimate goal may be to have more time with your loved ones by building your business into where it is a complete asset. That's awesome, but today, before your business actually is an asset, providing what you want it to provide, you must give it the time and energy that it requires. If that means staying up late, so be it. Missing a family function for a seminar where you know that you are going to grow and be able to grow your business, so be it. It will take sacrifices to get where you want to be. If you weren't tested, then you wouldn't be able to have a testimony!

Persistence and tenacity go hand in hand. You must have tenacity, some call it thick skin. The ability to keep going through all resistance, no matter what. That is where persistence comes in.

Persistence is such an important value that Napoleon Hill devoted an entire chapter to the subject in his classic novel Think and Grow Rich. Here is one of my favorite quotes from that book.

"...persistence,.... the quality is to the character of man what carbon is to steel."

Wow! That's huge. Make persistence part of your essence. Even if you feel like giving up, you feel that nothing is working out for you, keep going. You feel that, dang it, that person is succeeding and I'm not, keep going. I've done everything that I can, I've called everyone that I can call...keep going! Sometimes, its just that one extra step that makes all of the difference.

Think about this, water and 212°.

If you don't know, at 211°, water is just water....but at 212°, it boils, and wtih boiling water comes steam, and steam can power a locomotive! You see, it was just that one extra degree.

Majority of successes happened just after the most difficulty. This is where the personal development comes in. Remember, just keep going!

Discipline. You must be disciplined on everyday action steps that will allow you to accomplish your vision and mission. I heard a great quote today,

"The Miracle of the result is in the discipline, not in the talent."

Go ahead and read that again, let it sink in. Whenever you are feeling that you don't have what it takes or someone is better than you. Stop, and realize that before someone was really great at something, they really sucked at it. Just know that you are truly blessed, and through discipline, you can create a miracle too.

Understand that the 80/20 rule follows us whereever we go. 20% of the people do 80% of the work. Through developing these or your own core values you can become the 20% that you want to be.

Who Are You In Business With?

Another important question to ask yourself. You may have to ask yourself this question more than once throughout your business career. I learned from a mentor that two things will determine who you become five years from now, the books you have read, and the people that you associate with. Once you know what your own core values are, you can start to attract individuals of the same mold, making your business connections that much deeper.

These values are what I'm all about. If this resonates with you, feel free to visit me at Thank you for taking the time to read this and I hope you make today count.

To Continued Success,



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    • profile image


      6 years ago

      thank you, Ritchie, this was very helpful in expressing my core value.

    • profile image


      7 years ago

      If you want to be hard-core, Core, at least have the decency to use correct grammar. You are correct, it takes risk, hard work and absolute discipline to succeed. However, those things without a strategic plan and a course of action leads only to hard work, absolute discipline and failed risk. Those that fail to plan should plan to fail.

      Ritchie, thank you for the information. It was written in an inspiring format. It is a good starting point for those thinking of starting a business or are looking for ways to get a business out of a rut and on to success.

    • profile image


      7 years ago

      This was a great article. I opened a small restaurant five months ago and I am still struggling with a number of issues, however, I am determined to succeed and have my chain of restaurants one day.

      Thanks for the wonderful tips found in this article that gave me lots of motivation and persistence.

    • profile image


      8 years ago

      hey richie.

      this is globalized pablum. i'm amazed that so many are willing to lick at the trough.

      actually, i'm a bit saddened by it.

      this is not entrepreneurship.

      there is nothing about risk, over-work and absolute discipline - that it takes - to succeed.

      it's vision, current reality, work, action and keeping your promises and more work.


    • profile image


      8 years ago

      I enjoyed reading your article. I think having a 5 year goal or 10 year one is crucial to defining the path for your enterprise and those that work for you. The core values of the company should be reflected in that plan. Very inspirational, educative and informative stuff.

    • englightenedsoul profile image


      9 years ago

      hey ritchie this hub has been copied here report to google about this guy!!

    • profile image

      Steve Nichols 

      9 years ago

      I agreed about creating a marketing plan. It has helped a few of our clients stay on track especially during that first year.

    • profile image

      Frank Crandell 

      9 years ago

      Nice list of what you should think about before launching a business. I would also work on a marketing plan to focus your ideas so when things get really up and running, you can refer back to your plan, tweak it, or continue with your goals.

    • profile image

      Chaitanya D 

      9 years ago

      I have newly entered into business.

      I impressed very much with this article.

    • Neil Ashworth profile image

      George Poe 

      9 years ago from United Kingdom

      Nice hub Ritchie. Good content and well laid out.. Neil

    • jbgnet profile image


      9 years ago

      Great hub! Discipline is remembering what you want. Like you said it's just that one extra degree - from 211 to 212.


    • profile image


      9 years ago


      This was very informative. I enjoyed reading this hub.

      I enjoyed when you quoted:

      "...persistence,.... the quality is to the character of man what carbon is to steel."

      Keep up the good hubs!


      Bonnielee Cuevas

    • JonSterling profile image

      Jon Sterling 

      10 years ago from Houston Texas - United States

      Ritchie - I agree - we do need to live each day in my opinion like it's our last day on this rock.

    • SistasExpress profile image


      10 years ago from Chicago

      Hi...nice blog..good information...I am starting a business broke and unemployed starting a business.

    • profile image


      10 years ago



      I just read your write up...great job..i love the way your thoughts move...u are a very good motivatior...keep going...dont stop..the discipline quote is great


    • mikewitt profile image


      10 years ago from Davenport, Iowa

      Hey Ritchie,

      Great hub, I love your comment of waking up everyday and making it count. It does take discipine but the rewards can last a life time.


      Mike Witt


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