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Business Promotion guide

Updated on April 23, 2016

Definition: Business activities which are intended to persuade the customer to buy or stock the product.

What makes good packaging?
Easily recognisable
Persuasive
Eye-catching
Protecting the product from damage
Functional

Why do companies advertise?
To make consumers aware of new products
To remind customers about existing products
To persuade consumers to switch from rival products
to improve the image of the business
The overall aim: To sell more products
Advertising methods:
Billboards
T.V. advertising
In magazines
Promotional Offers
Sponsor sports teams
Leaflets
Radio adverts
Online Adverts
Social Media
Newspaper articles(local and national)
New Packaging
Press Conference
Cinema Advertising
Exhibition
Fashion show


Where a company advertises depends on: market segments, Size of target market, Advertising budget

Types of Advertising: Business to Business advertising is more informative
2 types of advertisng
-Informative( tells consumers about the product-what it does)

-Persuasive( aims to tempt consumers to buy a product in preference to any other)


Product
What happens
Target group
Persuasive or informative
samsung galaxy
shows how it can charge wirelessly
16-50
informative
lucozade
people who drink lucozade
16-30 sporty people
persuasive
cadbury dairy milk
kids wiggling their eyebrows
5-50 everybody
persuasive
adidas
shows professional players playing football
sporty people
13-30
persuasive- saying that you will play like them


Its not just about advertising!

Sales promotions:
-buy one, get one free(BOGOF)
-Discounts
-Competitions
-Free Gifts
-Product Trials
-Point of sale (POS) advertising

Personal Selling:
- Sales reps selling directly to the customer

Public Relations:
- Getting good news in the media






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