Business Promotion guide
Definition: Business activities which are intended to persuade the customer to buy or stock the product.
What makes good packaging?
Protecting the product from damage
Why do companies advertise?
To make consumers aware of new products
To remind customers about existing products
To persuade consumers to switch from rival products
to improve the image of the business
The overall aim: To sell more products
Sponsor sports teams
Newspaper articles(local and national)
Where a company advertises depends on: market segments, Size of target market, Advertising budget
Types of Advertising: Business to Business advertising is more informative
2 types of advertisng
-Informative( tells consumers about the product-what it does)
-Persuasive( aims to tempt consumers to buy a product in preference to any other)
Persuasive or informative
shows how it can charge wirelessly
people who drink lucozade
16-30 sporty people
cadbury dairy milk
kids wiggling their eyebrows
shows professional players playing football
persuasive- saying that you will play like them
Its not just about advertising!
-buy one, get one free(BOGOF)
-Point of sale (POS) advertising
- Sales reps selling directly to the customer
- Getting good news in the media