What shall I call my business?
Is it important what my business is called.
Soemtimes it is not important to convey what your business does in its title. Think of the big firms like Boots or Harrods- they could be doing anything. Think again carefully of the companies that you use. Today I went to Poundland ,) and then I went to Costa Coffe. After that I went to The Edmonton Supply Company (TESCO). Is it an advantage to have detaiks of what services you provide in the name of your business.
Write down the name that you migvht be thinking of and note whether or not it gives information about what your company will do- put it away safe and try the following exercise
Write down 3 names that reflect what your business actually does. I have filled in some examples to get you thinking
1. Leicester Hair Cutters
2. Leicester South for Hair cutting
3. Leicester does Hair cutting
Then think out of the box a little are there other words to describe what you do
1. Leicester Hair Stylists
2. Leicester South Permanent Waves
3. Leicester does hair colouring
Have you thought about putting your own name in the title?
1. David Cameron Hair Stylists
2. David Cameron permanent waves
3. David Cameron colouring
Can you think of 3 names that make your business sound solid and traditional
1. Cameron and Sons (Leicester) Hair stylists
2. Cameron (Leicester) Limited Waves
3. Cameron and Clegg colourists limited
What names make it sound innovative and modern?
1. Cam cutz
2. CC Waves
3. CC Colours
Now get your original peice of paper out of its safe place and think. What market am i looking for. The traditional market or modern or perhaps a blend of the two.
Thought provoking, isn’t it?