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Car Wrap Skins Advertising

Updated on September 30, 2010

Car Wrap Advertising - What Is It?

What is car wrap advertising? Car or indeed any vehicle wrap advertising is the modern version of a custom paint job or billboard logo on a vehicle advertising a business. The design is printed on specialist vinyl and the wrap is applied to the car or truck. Graphics can be full-colour and allow the vehicle to act as a mobile billboard or indeed a work of art.

Although there is significant skill in designing what is in effect a 3 dimensional billboard, installing the vinyl is not that hard, though it takes some skill and patience to get a perfect result.

Vehicle wraps can be used on practically any type of vehicle. Vinyl wrap is easier to install them on large flat surfaces but curves aren't too much of a problem either. Vehicles often used for advertising include cars, trucks, trams, buses and trains.

Car Wrap Advertising

Car Wrap Advertising - Smart Car
Car Wrap Advertising - Smart Car

Vehicle Wrap Advertising

Advertising vinyl wrap on Las Vegas monorail
Advertising vinyl wrap on Las Vegas monorail

Vehicle Advertising: Light Rail

Vinyl Advertising Melbourne Tram
Vinyl Advertising Melbourne Tram

Vehicle Advertising

Vehicle advertising has been around for pretty much as long as there has been vehicles. The old-style stage coaches had advertising billboards and were probably the world's first mobile advertising.

Modern printing methods has opening up a whole new world of truck graphics in the last few years. Vinyl wraps aren't just applied to trucks and cars but can also be used for shop windows and trade show booths.

Car wraps even open up the option for a few lucky people to get paid to literally drive their own car. There are schemes that allow owners to earn hundreds of dollars a month driving a vehicle with the advertisers vinyl wrap applied. I suspect though these are a little over-subscribed and that you will do better if you drive something unusual - like a hummer and drive a great deal, or park on a busy road.

Vehicle Wrapping

Vinyl Wrap Installation

Vinyl wrap can be installed either using water or onto a dry surface. As with any product application - the key here is a very, very clean vehicle. Clean the vehicle with alcohol and try to apply the wrap indoors to keep dust to a minimum.

Vinyl wrap comes in separate sections for each major part of the vehicle and installation needs to be done slowly so that you make sure all the air is removed to give a wrinkle free installation. After installation you use a sharp knife to trim the vinyl wrap from details such as door handles and the car's grill. If however this all make.

Once you have attached all the vinyl wrap to the car, you cut the wrap to fit and around details you may want to make sure will still work like: the door handles and mirrors There is a skill to it - and 2 people will find it much easier to install than just one - particularly if the pieces are large. Mind you if you struggle with vinyl wallpaper you may want to pay someone to install your vinyl wrap!

Truck graphics obviously have a much larger area to work with - but any size vehicle can be used. Side and back windows can also be covered using vinyl wrap which is transparent and allows the passengers to see out. Obviously you cannot install decals or graphics over the windscreen or front passenger windows.

Car Wrap Advertising

Car Wrap Advertising Is unlikely to be getting anything but more and more popular as the price of printing and the quality of graphics continue to improve. Having a vehicle wrap on a car or truck even protects the original paint work from sctrachs, stone damage and fading. For a business it makes cost-effective sense to use their vehicle as a low-cost advertising billboard.

Vinyl wrap is even used to change the appearance of leased vehicles such as trains and trucks so they can fly the "corporate colours" without an expensive paint job at the beginning and end of the lease. Vehicle wraps also come in different qualities depending on whether the "paint job" is required for a long-term corporate brand or a short-term campaign.

Photo Credits: from flickr robwallace fleury


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    • profile image


      4 years ago

      Vehicle wraps are a very smart investment , we have a 8 years old service van wich have piad by itself several times with referal jobs.

    • profile image

      Matt Bansberg 

      7 years ago

      Car wrap advertising is really great!

    • profile image

      Matt Bansberg 

      7 years ago

      When you have car wrap advertising, you can more potetial customers that will be able to discover your business and services. You will be able to have a transporting billboard too! I am also installing car wrap advertisements.

    • visualjourney profile image

      Anthony Spence 

      7 years ago from Orlando, Florida

      Best way to get your business noticed and "Drive" new customers to you.

    • profile image

      Adsonwheels Team 

      8 years ago

      yes car wraps is like an online promotion..if you advertise on your vehicle for any type of business advertisement it will be a successful promotion.

    • profile image


      8 years ago

      I actually never knew about Hubpages until searching around from interesting vehicle wrap stuff. Lissie, this is great information for the public to read and learn about mobile advertising. A+

    • profile image

      truck wrap 

      8 years ago

      Nice Page about the Industry. I hope you allow guest bloggers. There is a nice article on Tecnorati on the emergence of Vehicle wraps as an alternative to mega billboards. #1 on Google for "alternative to mega billboards". Hope you like the article. Thank you

    • giwrgos12 profile image


      8 years ago from San Diego

      Yeah great hub :)

    • profile image


      8 years ago

      Good idea. How,can I get a list of advertisers in Miami,Fl U.S.A. where I could go and use my car to advertise?

    • profile image

      Justin Vega 

      8 years ago

      This is an interesting article. Here is another interesting way to use car wraps:

    • BrianFanslau profile image


      9 years ago from Eagan, MN

      Love car wraps my dad just got one for his Avalanche. His is a 1/2 cover

    • profile image


      10 years ago

      Sure makes the commute a little less boring!

    • Apepperson profile image


      10 years ago from Texas

      Wow, I would have never thought about car wraps! Now chicken wraps...yeah...that's my kinda wrap!

    • thelesleyshow profile image


      10 years ago from US

      I think it's brilliant myself. Thanks for sharing! Thumbs up!

    • Janet21 profile image


      10 years ago from New York

      That video was great. I have come across a few wrapped cars in my travels and they always get my attention. Nice hub!

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      LOL I have been on the site for a couple of years!

    • profile image


      10 years ago

      WOW ! You're a bit of a champ at this aren't you !!! Im lucky to have got past a score of 50...your in the ALL STARS TEAM. Was thinking about getting a car wrap...maybe later but they look gr8 and seem so effective.

    • profile image

      Lisa A. 

      10 years ago

      My business does this in the Washington, D.C. metropolitan area and others. It's fun to talk with other drivers about the brand you advertise on your vehicle. You meet great people and getting paid to drive is a bonus, especially in this economy.

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      I thought the video was rather cool - I suspect its quite hard to get a good result though! Thanks for visiting

    • earnestshub profile image


      10 years ago from Melbourne Australia

      Hi Lissie, I don't know how I missed this. I have never seen car wrapping being done before. A great video and hub as usual.

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      Its a nice idea isn't it Maren - I think the catch is that if you could afford the type of car they want to advertise on you wouldn't need the fee! Car wraps are cost effective advertising for small businesses though

    • Maren Morgan M-T profile image

      Maren Elizabeth Morgan 

      10 years ago from Pennsylvania these challenging economic times (in the US), maybe someone would pay me a few pennies a month to permit their adverts on my car. Thanks for a great article, Lissie!

    • Clara Ghomes profile image

      Clara Ghomes 

      10 years ago

      I knew about vinyl, but the information is really useful. Good Hub.

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      What's a Dragins Den Julie-Ann? Is it a car?

    • Julie-Ann Amos profile image

      Julie-Ann Amos 

      10 years ago from Gloucestershire, UK

      I saw a Dragins Den that had this on and the dragons thought it was a rubbish idea! They're colourful cars but I wouldn't want one myself!

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      LOL guys- I admit I didn't think up the topic myself - someone suggested it and I saide - WTF is a vehicle wrap - so now we all know!

    • Tottie profile image


      10 years ago from Australia , or China, or South Korea.

      I knew about it - but your information has been very helpful Lissie

    • packerpack profile image

      Om Prakash Singh 

      10 years ago from India, Calcutta

      Creative mind + Innovative ideas = Great new results. Good Hub

    • lafenty profile image


      10 years ago from California

      Wow, never knew that they used vinyl for that. I've put vinyl letters on a van a few times, wouldn't want to do a whole vehicle without some help. Thanks for the interesting hub.

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      You really get some great art out of some of the car wraps - maybe not traditional - but a lot more attractive than most advertising - I think it really is a creative artistic endevour - but then I can't paint or design in 2D never mind 3D! In fact I chose the PT2 cruiser vehicle wrap video - because it actually makes that ugly car more attractive LOL !

    • Amanda Severn profile image

      Amanda Severn 

      10 years ago from UK

      There are some great examples of this around, and quite apart from advertising a product, there's something irresistably cheerful about cars decorated like this. Makes a nice change from the boring palette of silver grey and white we mostly see here in the UK!

    • Lissie profile imageAUTHOR

      Elisabeth Sowerbutts 

      10 years ago from New Zealand

      LOL - unbelievable huh? Glad to be educational Terry!

    • honestway profile image


      10 years ago from Spain

      You learn something every day! And there are even adsense ads for it, well I never... ;-)


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