ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Choosing A Name For Your eBay Business

Updated on February 14, 2012

What's In A Name

Choosing a name for your eBay business is rather like choosing a name for your child. A name for life (yes I know you can change both but you know what I mean). As an eBay Consultant this tends to be one of the hardest aspects when talking with a client.

The name you choose for your eBay shop or store, will stay with you for the life of the business you are running, so you need to think long and hard about the name you choose. As an example the name I choose for my eBay Shop was Linford Direct Auctions - you see I set up my business back in the year 2000, and then I was selling all my items at auction. Now some 12 years later 80% of my items are sold as Buy It Now items and only 20% (and that 20% is on a good month) are sold as auction items. So you see the name Linford Direct Auctions does not fit my business model.

The same goes for my main blog My Auction Empires..........again it has that word auction in the title. So do I change the names or not. To be honest changing the eBay shop name is not really that hard, just change the name, buy a new domain name and keep the two names forwarded to the shop, choose a new logo and the job is done. Simple.

But when we come to my blog is has some very high ranking keywords that appear in the search engines some on page 1 of Google, so do I really want to loose those ? No not at all and there are ways around this which will be covered in other hubs.

So when you start to brainstorm ideas for a blog or eBay shop take some time and think about what you will be selling and what you would like to be selling in the years to come. For now I will give you some examples to start your thought process.

Amber's Jewellery - A good name people feel safe when buying from a girls name and it says what it is Ambers Jewellery. But what if Amber wants to sell other things, see can but people might think why is a Jewellery shop selling kitchen items.

Amber's Fashion - A bit better here as it allows Amber to sell Fashion items from Jewellery through to clothing. But still she might be hard pushed selling kitchen items

Ambers Great Finds - Here we have a name that allows Amber to sell anything in her shop. The name tells us the shop is full of great finds that Amber has been out and sourced for us to buy. She can sell anything she wants and can keep changing product lines without people saying why is a jewellery shop selling car parts.

In closing take time when choosing your business name, make it easy to understand and spell and try to make the name as generic as possible.

Share your thoughts and ideas on names for your businesses

    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)