ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Coca-Cola Trademarks That Changed A Country

Updated on October 17, 2014

As the years progressed, The Coca-Cola Company utilized trademarks as a part of promoting the Coca-Cola brand, as well as the times. Slogans give a guided approach to conveying the Coca-Cola message.

The 1906 motto, "The Great National Temperance Beverage," reflects the Progressive Era when the general public in the United States was veering far from alcohol, and Coca-Cola gave a pleasant option.


Different motto's have promoted daily sales, for example, in 1917, "Three Million a Day" or "Six Million a Day" from 1925. Regarding beverages per day, that has a limitless contrast from the one billion a day check mark The Coca-Cola Company passed in 1997.

A few trademarks for Coca-Cola have focused on the nature of the item, as in 1948's "Where There's Coke There's Hospitality."

In 1985, New Coke was introduced. The reintroduction of Coca-Cola Classic and the first recipe prompted various advertising phrases. 1985 offered "America's Real Choice," while, by 1986, two slogans were utilized to separate the brands. Coca-Cola Classic promoted "Red, White & You" and computer-generated Max Headroom advertised "Catch the Wave" for New Coke.


A few promotions themselves ascent to the level of unforgettable memories. The 1971 "Hilltop" advertisement suggested a song with the words "I'd Like to Buy the World a Coke." The promotion was part of the "Its the Real Thing" advertising campaign. The commercial and melody are still well known today; the verses are a notch in the timeline of life to millions of people.


In January 2003, most recent memorable phrase for Coca-Cola was presented - "Coca-Cola... Real." The ad reflects real, legitimate minutes in life and a regular part that Coca-Cola plays.In 2005, the slogan was updated to "Make It Real."

The 
2006 advertising slogan, “The Coke Side of Life” is about making people happy. The message is drinking a Coke helps you to “live on the positive side of life.”

"Open Happiness" is a global promotion of the Coca-Cola brand launched in January of 2009. The popular reality show, American Idol drove home brand awareness during the 2009 season. "Open Happiness" was apart of the success of NBC's Super Bowl XLIII and ABC's show of the 81st Academy Awards.

As The Coca-Cola Company reaches out to a global marketplace, today success comes from remaining faithful to the companies rich heritage. Those roots are grounded deeply in the celebration life.

Comments

    0 of 8192 characters used
    Post Comment

    • Garage-Info profile image

      Garage-Info 

      3 years ago from United States

      What an amazing history and heritage Coca-Cola has. No wonder when you see its slogan -- even if you haven't learned to read yet -- you'll know it's Coke!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)