ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Cold Calling Tips For Small Business Owners

Updated on May 31, 2010

Scared of the cold call?

Small business owners are often intimidated by the idea of cold-calling in order to get new clients. There's a good reason for that. None of us likes to receive those calls from businesses that are trying to sell us something; they rarely offer something that interests us and they always come at a bad time of the day. But sometimes, they get us. They tell us about a new service or product that we didn't even realize we needed until we found out about it. Or we think that they haven't gotten in to our minds, but then a few weeks down the line, we're trying to figure out where to access something and the information they gave us comes to mind.

In other words, like it or not, cold-calling is something that works. We don't always think of it as the best of business tactics because it's not necessarily the most effective of business marketing options, especially in today's world when Internet marketing is so important to our businesses. However, for a business to be efficient, it needs to make use of all of the resources available to it. There are customers that you can reach with cold-calling that you can't reach through other mediums, thereby increasing your business if you're willing to take the leap and do some cold-calling.

Here are some cold-calling tips for small business owners that might be useful to you as you begin to consider adding this option as one more tool in your arsenal for better business.

Small Business Cold Calling Tip #1: Be direct but don't be aggressive. You need to take the initial minutes of the phone conversation to be clear about who you are and why you are calling. If the listener doesn't want to talk to you, being aggressive will not leave a positive impression. In other words, be firm but friendly.

Small Business Cold Calling Tip #2: Say the name of your company or product several times throughout the conversation. People go with names they're familiar with so even if you don't appear to get business right away from cold-calling, you might find residual business coming through as your name gets remembered.

Small Business Cold Calling Tip #3: Leave messages. If the voice mail picks up, leave a succinct message with your information. Leave a call back number but also state that you will be calling back at a better time. If a potential customer tells you that they don't have time to speak with you, ask if you can be redirected to voice mail.

Small Business Cold Calling Tip #4: Budget your time. Figure out realistically how much time each week or month should be spent on cold-calling. This is going to be an important part of your marketing but hardly the most crucial one so make sure that you're allotting an appropriate percentage of time to the work. Then, do your cold-calling for approximately the amount of time you have budgeted but not significantly less or more time.

Small Business Cold-Calling Tip #5: Consider hiring someone to do your cold-calling. Sure, you're a small business and don't have the budget, but if you already have a receptionist or some other small business employee who has some downtime, cold-calling can be assigned. However, be sure to supervise, train and role-play with this person to make sure that they are cold-calling in a way that suits your style and message.

Small Business Cold Calling Tip #6: Keep records. Know who you've called and when, what their response was and when you intend to follow through with the conversation. Know who you want to call next and make a plan for doing so. Be organized in order to make your cold-calling more efficient.

Small Business Cold-Calling Tip #7: Finally, by flexible. Some people will be easier to talk with than others. Sometimes you'll learn new methods that might be tried in your cold-calling. Be adaptable in your approach to using cold-calling as a means of growing your small business.

Comments

Submit a Comment

  • manthy profile image

    Mark 

    7 years ago from Alabama,USA

    Hi - I really liked your hub so I gave you a link from my hub, it is under cold calling

    http://hubpages.com/hub/You-can-be-a-better-Salesm

    when they click on referral it takes them to this hub.

    I hope you will return the favor by giving me a link sometime.

    Thanks & God-Bless

  • profile image

    ibrahim sunday 

    8 years ago

    good but for a starter how do you go about this when you are not know yet

  • alenmajer profile image

    alenmajer 

    10 years ago from Toronto, ON

    Cold calling can be successful if you know what are you doing, however there is a set of tools - Trigger Events - where you can learn about who is on the market before oyu contact them.

    Read more here:

    https://hubpages.com/business/How-to-find-your-nex...

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)