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Common Internet marketing questions explained

Updated on January 15, 2012

What Is CPC (Cost Per Click) Advertising?

People who own a website will be looking for ways to make money from it. Those who have done an online search for advertising options will have heard of the term CPC. People who are asking themselves the question "what is CPC? (cost per click) advertising?" will be pleased to learn that it is a popular, easy to use method of making money online.

When a website places a cost per click advertisement on their website, they are hoping that site visitors will click on it. Once website visitors have done this, the website owner will make a small amount of money. This will happen with every click. The money made will vary depending on how much the advertiser has paid for the ad to appear on the site.

What is PR? (Google Pagerank)

Google Pagerank is the system and software used by Google sort file and rank almost all of the information on the internet. It looks at the written content of websites as well as material is backlinked to them and files as according to content of keywords. This determines the place that a website gets in the results of a search. The relevance of a site is determined by the number of times the desired keyword appears within the content. Websites that are more relevant to the search are ranked higher and seen first by the user who is searching.

What is off-page SEO?

Off-page SEO is the process maximizing repetition of relevant keywords to improve a pages rank in search engine results. Search engine optimization is using keywords that are often searched by users to rank in higher slots on search engines. Off-page techniques utilize keywords or phrases that are relevant to user searches in written content that is attached to a site via backlink. A backlink gives credit for the information in a piece of writing to a site it is linked to rather than the one it is hosted by. Usually this information takes the form of articles and blogs.

What Is On-page SEO?

On-page SEO is the process of using written content on a website to help build visiting traffic. Search engine optimization is maximizing the use of desirable and relevant keywords to get high ranks on search engines. Websites that rank higher in search engine results are more likely to gain user traffic. On-page techniques focus on putting the keywords and phrases necessary to gain ranking right in written content on a website itself. Usually this information takes the form of articles, descriptions, question and answer sections, mission statements and other sections of a page that include a significant amount of written material.

What Is WP? (wordpress)

WP or wordpress is an easy to use blogging website with a convenient user interface. Blogging or web logging is a public online journal. There are many reasons that people blog. Some people just like to share their feelings and experiences. Some writers use their blog to advertise their work as an example, a sort of resume. Many businesses employ bloggers to post updates of recent events or articles to be used for backlinking. Wordpress is one of the best and most popular sites for weblogs because it is very well known and relatively easy to use.

What Is A Social Network?

A social network is a website that people can use to network with other people. These sites often contain pictures of people and places and things relevant to them. They also often contain information about a person such as their age, interest, hobbies, likes and dislikes. This profile allows people to get to know basically who a person is at a quick glance. Most of these sites allow for status updates including where a person is, what they are doing and how they feel. They allow quick and easy interaction with many people all at once.

What Is A Backlink?

A backlink is a link that is attached to an article or other information source that contains keywords for SEO. It attaches information to a main website so that as a search engine searches for material and ranks it. The ranking is given to the backedlinked site rather than to the piece or information itself or the website that is hosting it. The purpose of a backlink is to help generate traffic on a website through keyword relevance on search engines. The more information, relevant to a searched keyword or phrase, the search engine finds the sooner a website appears on the results list.

What Is SEO? (Search Engine Optimization)

SEO is a process businesses use to generate traffic on their websites without the use of advertising. The repetitive use of keywords within content on or attached to a website creates relevance of that site on search engines based on that word or phrase. The more relevant a website is considered to be on a search engine, the higher up on the list of results it will be placed on a user's keyword search. A user is more likely to visit the first links that com up on a search, therefore the higher a site ranks the more visits it will get.


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    • ambrking profile image

      ambrking 6 years ago from Encino, California

      A very useful hub. One should know these information when they venture into SEO since these are the most important details.

    • leegis profile image

      leegis 6 years ago from Arizona

      Although I knew most of the info in this article, it was good to refresh my memory. Thank you!