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Communicate to sell: How to write your own sale copy and save loads of cash
Communicate to sell
You've gone through the rigors of creating that great idea. You've turned it into a product or service. Just as you're through with the innovation the marketing of your product or service is just to begin. Who are your customers or prospects? It's important that you inform them about your innovation. You want them to but into your idea and you want to profit from their custom.
Marketing of your idea will create the surge for sales to begin. May be you have a tight budget and toy don't have a lot of money to start your marketing campaign. One of he skills or crafts you need to develop is be able to influence people to but into your innovation through words. This is what the copywriter do.
In this article I'll point you through the stages that you need to follow so to produce effective sales letter. It 's a discipline and you can learn a lot from following the examples of experts in this field. Afterall, they all started out as learners to get to where they are.
Most of the sales letter follow a simple structure represented by the mnemonics AIDCA
A stands for Attention, I is Interest, D is Desire, C is for Conviction and A is for Action.
Simply, for you to make sale, you need to get the attention of the reader, arouse their interest, which will make hem to desire your product leading to conviction and subsequently leading them to take action.
This is a creative process and innovative. You want the reader to be persuaded in the benefits your products or service has to offer. This is the principle to the art of using words to sale.
The following four (4) steps excepts wil provide you with the guidlines:
1. You need to open with a device to get the reader's attention. One of the following ideas might be used:
> Offer a benefit or inducement
> Involve the reader in some way
.> Include some form of gimmick or an item such as coin, a stamp or pencil.
> Make a staring statement or give a surprising statistic
> Ask a rhetorical question.
Getting attention of the reader is uppermost. A recent research by an American advertising organisation suggest that readers want an opening with a benefit. However, most can combine one or more of the ideas above. It all depends on what works for you. Tweaking your headline is possible with the internet.
2. Use the body of the letter to:
> Show how the product or servixce you are selling will benefit the reader. The reader buy the benefit.
> Explain exactly what you have in mind.. You need to have an expert knowledge of what you product or service will do for the customer. This knowledge will arouse their feeling and possibly cause them to make commitment.
> Emphasise the main feature of the product or service.
3. Near the end of the letter:
> You need to ask the reader to take specific action (e.g., send in thew order, click this link, telephone, etc)
> Remind the reader of the benefit - what they stand to gain from buying form you or elase what they loss. This is a pain or pleasure principle.
> To arouse the readers conviction, to buy, show them evidence of those that bought the product and what they have to say. Their comments and their positions will suffice.
> Create a sense of urgency (say the price will go up, the product will be sold out by a particular time and be pulled out of the shelf or website as the case may be)
4. Throughout the letter:
Write with the reader's point of view in mind (what do want them to think, feel and act.). Be evocative in your choice of words. Lead the reader into your world and make your story believable. The reader continually asks the question "What's in it for me." (WITFM) ? You have to clear your readers doubts.
> Make each word, each sentence, each paragraph lead to the next. If you loose the reader early in your pitch , you'll have little chance of getting him back.
> Make your writing positive and energetic
> Apply the principles of good writing - it should be clear, correct, complete, concise, and considerate.
Follow these guidelines, and also be willing to learn from experts in the field. Not very long you'll learn this wonderful skill and tool used in direct sale that will increase your bottom- line and put more cash in your pocket. What a great saving!