ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Companies that Promote Volunteering: Improving Internal Culture and the Community

Updated on August 7, 2017
Lindsay Langstaff profile image

I am a global business and Spanish major at the University of Evansville. I take pride in what I study and enjoy sharing my findings.

Why it Matters

It is becoming increasingly common for companies to offer employees volunteer opportunities through their work. Now, employees not only want to work for companies that pay well and provide good benefits, but also companies who care about the surrounding community. This is becoming more important because it is something that the newer generations value.

Not only does it improve the community, but it also improves the internal workings of a company in a number of ways. It isn't costly to provide such programs; it can actually, in fact, increase productivity and profits because employees appreciate working for companies who care.

This article explores some of the benefits companies gain by having a volunteer program and explains how to create an effective volunteer program.

Lower Turnover Rates and Higher Profitability

Having a volunteer program in place increases employee satisfaction and morale, leading to higher motivation and lower turnover rates. Companies don't need to spend as much money on hiring and recruiting when they have employees who enjoy where they work.

Happy employees are also productive employees, which leads to higher profitability as well. Having employees that are engaged in the company leads to 26% higher profitability per employee, according to Realized Worth.

Source

It Attracts Younger Generations

The newer generations pay close attention to the kind of company they work for. They value a company that makes a difference in the world more than one that pays them a high salary. Money and benefits aren't considered to be main motivators anymore. If you're interested in learning a bit more about what really motivates people, you can check out my article on motivation.

Having a healthy number of young people at a company is a good idea because they bring in new ideas and help companies understand how the newest generation operates. This is crucial because every generation is different. The newest generation will be around the longest, so the faster a company masters their understanding of them, the better off they will be. Companies who are good at adapting to changing markets have an advantage over those who aren't.


They Gain the Support of the Community

When a company gives back to the community, it shows that they care and in turn, the community will care about them as well. People have a great deal of power, and if they feel that a company is harming their community, they may harass the employees or try to get them to move. No employee wants to feel that they are disliked because of where they work, so they may feel less inclined to stay if this is the case.

If a company can successfully garner the support of the community through volunteering, they may get free advertising from the local media. This promotes a positive reputation for them and increases awareness. People may not have paid much attention to them before, but when they see the good being done, they will think more highly of their presence.

Source

How to Create an Effective Volunteer Program

According to Points of Light, an organization dedicated to solving issues through volunteerism, there are seven steps a company can follow in order to create an effective volunteer program.

1. There must be a clear plan and goal(s) in place. The employees must understand what the program is, what the goals of the program are, why it's important, and how it will impact themselves and the community. The better the employees understand the program, the more likely they will be to actively participate in it.

2. A company must be able to measure the impact of their program in order to see if it is effective or not. If the program isn't doing what it should be doing, then the company should change it to produce the desired results.

Impact can be measured by talking to employees and whatever organization/people they are helping to determine if it is working. A company could also put a dollar value to the impact of the volunteer work employees are doing. This would allow them to see the monetary value of the work being done and determine how much their program is actually helping the community.

While the program needs to benefit the community, it's also supposed to benefit the company as well so employee moral should be measured too. If employee moral stays the same or decreases during the program, the company needs to figure why this is and fix it. Part of the reason why these programs are implemented is because they benefit the company as well, so this is not an area that should be ignored.

3. The program should be able to utilize the abilities the company has. The skills employees use at work should be transferred to a volunteer program. This shows them that their talents are valuable and can be used for more than just the good of the company. The programs companies create should allow employees to see value not only the work they do, but also in how the work they do can help others.

Types of Volunteerism

Skill-based volunteering is the best at creating more motivation in the workplace because it adds value to the work being done. It isn't the only form of volunteering that should be promoted, but it is very important.
Skill-based volunteering is the best at creating more motivation in the workplace because it adds value to the work being done. It isn't the only form of volunteering that should be promoted, but it is very important. | Source

4. Leadership within the company should be heavily involved in any volunteer program created. They should actively participate in the program and encourage other employees to do so as well. As leaders, they should be a model as to what volunteering should look like.

5. If the volunteer program is set up and running smoothly, a company could benefit from partnering with a non-profit organization. This makes the support of the company well-known to the non-profit and makes it far easier to organize volunteer events with them.

6. The program should have the support of the employees. They should see the value of the program and be enthusiastic about it in order for it to succeed. One way of doing this is to offer grants to employees who use their work-related skills to better the community.

7. Recognize and celebrate the success of the program and its participants. Recognition of any sort is critical to motivation as well as program visibility. The more the employees see the good that the program is doing, the more they will want to help it grow and succeed.

Poll

How often do you volunteer?

See results

The Civic 50

The Civic 50 ranks the top 50 companies each year that have the most effective volunteer programs. It ranks companies based off of four categories: investment, integration, institutionalization, and impact. The volunteerism programs these companies offer are worth looking into in order to better understand how a company can set up their program for success.

1. Abbvie

2. Adobe Systems Inc.

3. Aetna

4. Allstate

5. Altria Group, Inc.

6. AT&T

7. Baker Hughes Inc.

8. Banfield Pet Hospital

9. Baxter International Inc.

10. Caesars Entertainment

11. Capital One

12. Charles Schwab & Co., Inc.

13. Citigroup, Inc.

14. Comcast NBCUniversal

15. Comerica Incorporated

16. CSAA Insurance Group, a AAA Insurer

17. CVS Health

18. Dell

19. Deloitte

20. Dr Pepper Snapple Group

21. Ecolab

22. Entergy Corporation

23. Exelon Corporation

24. FedEx Corporation

25. Food Lion


Source

26. Freeport-McMoRan Inc.

27. General Mills

28. Hasbro, Inc.

29. Health Care Service Corporation

30. The Hershey Company

31. The Hewlett Packard Enterprise Company

32. IBM Corporation

33. KeyBank

34. KPMG LLP

35. MGM Resorts International

36. Motorola Solutions, Inc.

37. Pacific Gas and Electric Company

38. PIMCO

39. Prudential Financial, Inc.

40. Raytheon Company

41. Regeneron Pharmaceuticals

42. Steelcase

43. Symantec Corporation

44. Tata Consultancy Services

45. Toyota Financial Services

46. TSYS

47. UnitedHealth Group

48. UPS

49. Valero Energy Corporation

50. WellCare Health Plans, Inc.

© 2017 Lindsay Langstaff

Comments

    0 of 8192 characters used
    Post Comment

    • Mamerto profile image

      Mamerto Adan 

      16 months ago from Cabuyao

      To a working guy like me, I could relate to this :)

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)