ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Compare the Meerkats, Advertising that becomes cult TV

Updated on May 19, 2015

I have long been aware that advertisers know their stuff. I remember as a child at school one particular teacher questioning the class about the effects of advertising. As one we all proclaimed that advertising had no effect on us.

It did not take out teacher long to prove that we were so wrong.

He simply said a few words and phrases and we finished them of in rapid time. It was the late sixties and the sixth form class proved that advertising was affecting they way we shopped like it or not. A few examples of the day were:

  • A double wonders
  • Go to work..............................................................on an egg.
  • Beanz, Meanz.........................................................Heinz
  • Happiness is a........................................................cigar called Hamlet
  • Snap, crackle and...................................................pop. Rice Krispies
  • Guiness is...............................................................good for you

You get my drift I guess.

In modern times the advertisers have become far more clever at sucking us in. In fact some of the car advertising needs a brain like a rocket scientist to understand them.

A recent UK advertising campaign has gone from strength to strength. From initially seeming brilliant to some and silly to others this advertising campaign looks set to enter the hall of fame of cult and classic adverts.


What''s it all about then?

The product advertised is the website Compare The Markets.

As we all know there are so many compare web sites these days. It must be hard attracting trade unless you have a gimmick. The Meerkat advertising must be one of the best gimmicks ever.

Meerkats are interesting creatures. A Meerkat is a small African mammal which is famous for its stance. It stands on its hind legs and sniffs the air in what most people would think is a cute way.

The advertisers do not use real Meerkats. Instead they have stuffed animated toys I guess to play the part.

From a small basic advert this campaign has grown. Initially the main pun was simply that meerkats have their own website which is not to be confused with Compare the Market. It was stressed that Compare The Meerkats was not to be confused with Compare The Markets.

These days we have quite long adverts shwoing the "history" of the Meerkat and why they deserve their own recognition.

There is even a Compare The Meerkats website but of course if you click on it you will find another version of Compare The Markets.

All of this just goes to show how clever advertising can work. It almost brainwashes the viewer and will remain in that person;'s mind for years.

The next time the commercial break comes on take a proper look at the adverts. See if you know what they are going to say and if the slogan's have forced themselves into your brain.

They have?

Who said advertising does not work?

Meerkats-The real thing
Meerkats-The real thing


    0 of 8192 characters used
    Post Comment

    • ethel smith profile imageAUTHOR

      Ethel Smith 

      8 years ago from Kingston-Upon-Hull

      A mini movie-What next lol

    • house-of-cards profile image


      8 years ago from England

      I think it's a fantastic new craze from some excellent advertising. Meerkats are becoming more widely known and supported because of it, and Aleksandr meerkat is such a great character. He's even due to star in his own mini-movie soon...

    • ethel smith profile imageAUTHOR

      Ethel Smith 

      8 years ago from Kingston-Upon-Hull

      The meerkats will still be hard to ignore HH lol

    • Hello, hello, profile image

      Hello, hello, 

      8 years ago from London, UK

      They are definitely very clever people and know how to hook you. Thank s, Ethel, for a reminder to close your ears and eyes when the ads come up.

    • ethel smith profile imageAUTHOR

      Ethel Smith 

      8 years ago from Kingston-Upon-Hull

      Wayne my hubby hates it too. I'm afraid I have been sucked in now. Like it or not though it does get into your head.

    • waynet profile image

      Wayne Tully 

      8 years ago from Hull City United Kingdom

      I really hate that advert, especially to have a meerkat with a polish accent, but I admit most of the annoying adverts I do always remember, so it is exceptionally great advertising, something memorable that will stick in your head even if you don't want it there!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)