Copywriting That Sells Your Irresistible Offer
When you want to make that online sale you must write copy that sells
You need to make your offer
so cuddly, so irresistible your reader will feel they just can’t pass
it up! Any offer you make needs to be worth the readers' time. Remember
this one, it’s very important. At a given moment, time is usually
more valuable than anything else in the whole world (think about it,
think relative)… A worthless offer is pretty useless to you and the
prospect, a worthless offer simply wastes everybody’s time, don’t
Let me give you an example: Imagine you have an online bookstore or similar which ships products to clients. You have a campaign to recruit new clients, clients who haven’t purchased before.
If you set an offer of free
shipping with all baskets over $100 dollars, you’ve just wasted your
time writing the copy and most importantly of all you’ve wasted the
prospects time. If however you changed the offer to free shipping for
all new clients, you have just possibly made your offer irresistible
for genuine buyers.
Let’s rewind to the time
factor: You have to make your offer worthwhile and worth the time it
takes to complete the order and respond to your sales call.
It’s essential you spend some time thinking about the offers you can make, write a list of possible offers, and undertake some market research.
Copywriting secret which
removes a buying obstacle:
Ssh…a secret tip which
removes a major buying objection is to remove the risk of purchase,
by this I mean transferring the risk from the buyer to you.
For instance: free 90 day
trial or a strong guarantee such as no quibble full refund within a
specified time frame.
Get my drift? It goes without
saying of course you must honor any claims or guarantees made. If you
keep your word, existing customers will help you sell, if you renegade
on the deal, they can also help ruin you!
If you are new or have never
attempted copywriting before, don’t fret too much as no one knows
the product or service better than you, you will have a passion
and feel for your own product or service which is unique and you should
use this insight to your advantage. What you ought to try and do
though is visualize and imagine what is going to turn your customer
on, try and become the customer for a moment and think about the
kind of offers that would make you buy, offers which are cuddly and
And finally, besides the
hard to resist factor you MUST build in a sense of urgency, you
want readers to act now, not tomorrow or next week, but right now. Two
things you can incorporate to facilitate this is to make your offer
time sensitive (example: only valid today) or for a limited number of
purchasers (example: Only hundred buyers)
So don’t forget the offer
watchwords; cuddly and irresistible, risk transfer and urgency.
Apply these principles and watch your sales graph go up and up and up.
If you are unsure of writing your own copy you can get advice or even a copywriting quote here: http://hireonlinecopywriter.com/contact.html