ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Making a Mark: Tips for Creating a Memorable Logo

Updated on December 1, 2017

Finding resources to create a logo is fairly easy. The internet in particular provides ample resources to design a brand for small businesses and ventures. Yet an access to tools does not necessarily equate to effective logo creation. Logos are part of a company's commercial brand. Therefore, the design should be unique and immediately recognizable. It should inspire trust, loyalty and superiority in its independence.

Effective logos are often appropriate and practical, with a thoughtful concept or meaning behind them. It is often the ideas behind a logo, along with excellent execution, that generate the best representations of a brand. Here are a few essential pieces to consider, along with a few tips.

Fundamentals of Effective Logo Design

  • Simple: A simple design is essential for easy recognition. Versatile and memorable, good logos are unique without being overdrawn.
  • Memorable: Effective logo design should be memorable. Simple designs make this possible, but it is also dependent on a distinctive design.
  • Timeless: Successful logos can endure the test of time. Brand identifiers should be able to transcend generations almost seamlessly.
  • Versatile: Maintaining the integrity of the logo across all platforms is an essential consideration in design. It should be recognizable regardless of size, orientation or color availability and the lack there of.
  • Appropriate: While a logo does not need to include images of the related product or service, the design must fit with the nature of the business.

Hidden Images

One element several companies utilize is inserting hidden or dual images that often relay a deeper meaning. For example, the logo for Amazon shown above appears simple at first glance. The yellow line below forms a smile, but it also forms an arrow pointing from "a" to "z". This subtle hint lets consumers know that everything, "from a to z", is available through their site.

Some hidden images are more like optical illusions. This logo for Spartan Golf Club can be seen two ways: either as a golfer and the momentum of their swing, or a namesake Spartan soldier in his helm. By designing the logo this way, it makes the name and service easily identifiable and relatable. As shown here, this is also an excellent way to effectively utilize open space.

Own It

Though it has been stated already, it is worth noting more than once that a unique logo is essential to brand recognition. While well-worn designs and formats may be proven, they do not create the kind of connectivity to a product that logos are intended to make. With so many brands and logos already out there, however, it may seem like a challenge to truly make a brand your own.

Much like how classic tales are spun into new adventures, it is possible to put minor touches on common icons to make them distinct to you. For example, elephants frequently used in logos as they are generally associated with longevity, strength and wisdom. This makes them ideal for evoking ideas of trust and loyalty. They are also associated with good memories, an idea sprung from the phrase that an elephant never forgets, which makes them an excellent option for a note-keeping app like Evernote.

The logo they created, shown below, is uncommon in its shape and design. Rounded but clear corners make it distinctive despite being a common icon. There is also a nod to the service with a "earmark", which makes the logo exclusive to them.

Format Matters

On a more technical note, formatting matters. Vector files are a must to ensure the logo appears can be used at any size, from stamps to billboards. It should work in both horizontal and vertical formats, backwards and forwards and should be both clear and recognizable with or without color.

To that point, the best approach may be to start the design in black and white. Not only does this allow a focus on the design and shape, but it is worth recalling that each additional color included adds to the cost of printing.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)