ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Ads: funny, interesting or annoying ?

Updated on February 14, 2014
"Got Milk" Famous ad campaign
"Got Milk" Famous ad campaign | Source

Advertising - showing something never seen before

If we want the advertisement to be effective, it must be innovative, original, creative, since only then it will stand out and consequently serve its purpose - to convince the consumer society in purchasing a product that is being advertised. One of the interesting facts might be that 37% of advertising budgets are wasted uselessly, with no success of improving sales. For this purpose, many authors developed a number of techniques and approaches that should help in developing ideas in thousand different ways. In this article I will shortly present you two of techniques used by professionals in the field of advertising. You should also continue your reading with my hub about morality and ethics which play an important role within the struggle for the original ad.

National Geographic Ad
National Geographic Ad | Source

"It's so funny!"

One of the techniques that is very popular and frequently used is the usage of humour, which is not as easy as it might seem. It is important to distinguish between humour and jokes. The jokes are probably funny only for the first time we hear them and more often we hear them, less funny they are.

On the other side deliberately used humour might be just the opposite. What we want is to connect with people through laughing, but they should not be assumed as stupid, which could happen if we explain things by telling details. What is more, if advertisers choose to use this advertising technique, humour should be central to the message of the product. It is also necessary to understand the sense of humour the audiance has. Anyhow, humour should not pass the boundaries of a good taste. As someone finds it funny and entertaining, someone else might think of it as inappropriate or even as a personal insult.

Advertisers must be especially careful when using humour considering various ethnical groups; the disabled, the elderly, or any social group that could take the ad as a personal attack or an insult. It would be the best to just totally avoid to use any of those groups of people when targeting the ad. Another note about humour technique would be the way in which humor is expressed. What we, as advertisers do not want, is the ad to look like we are making fun of the product. Lines can be quite thin and we can achieve exactly the opposite of the desired . The audience can not have confidence in the product if it is being mocked already in the ad.

David Beckam H&M Ad
David Beckam H&M Ad | Source

"Look, it's David Beckam!"

One of the methods used for creative advertising is the use of celebrities. These ads are quickly attracting attention and therefore have a lot of power. For example, a campaign for H&M, as shown in the following image. As more popular the celebrities are, the greater effect on an ad performance they have. Celebrities are seen as experts in their field and this way they can be associated with the brand. However, using the star in the ad does not have only a positive effect. Among other things, using celebrities might be extremely expensive. Also their popularity might vary and that could have a bad influence on the brand. This technique is usually not used for a long term strategy, but if used correctly it can be a very big success.

Do you think some Ads have bigger influence on you than others?

See results

Comments

    0 of 8192 characters used
    Post Comment
    • freecampingaussie profile image

      freecampingaussie 

      5 years ago from Southern Spain

      I enjoyed this as I find advertising interesting - some are annoying but they get your attention. I enjoy hub hopping to come across hubs like this and will vote you up !

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)