Crowdfund Buzz and Using The Force of Prelaunch

Everyone on the planet knew months ago that the last Star Wars movie in the Skywalker saga is in theaters December 20th. The Rise of Skywalker is on everybody's mind to some degree. So why are there so many TV commercials? Why run all the Google ads? Why is there a public relations supernova talking about a film everybody is already talking about?

I woke up today to the news that an official copy of the Rise of Skywalker movie script appearing - then rapidly disappearing - on eBay. Film director JJ Abrams is giving interviews everywhere and cast members are appearing all over TV morning, noon and night. Case in point I am watching Daisy Ridley on ABC's Good Morning America as I write this. In roughly 30 minutes I need to change channels to CBS to catch her on Live with Kelly and Ryan.

As the senior publicist of Crowdfund Buzz it's part of my job to monitor all forms of media all day spotting and acting on PR trends that will benefit our clients.

PR is intended to raise public awareness and start conversations. In this case I see the public relations campaign for The Rise of Skywalker is intended to pour gasoline on an already roaring fire.

Anybody planning to launch a crowdfunding campaign can a learn a lot from this.

Another prime example of building excitement, buzz and audience ahead of launch can be found in any Apple product announcement. The announcement of the next iPhone, iPad or MacBook sends tremors. Then the geeks, nerds and Apple fanboys (and girls) start packing for their camping trip in front of an Apple store.

Crowdfunding campaigns need to line up customers before their campaign launches in very similar ways and for precisely the same reasons.

Say you're planning to launch your crowdfunding campaign on December 1st. When should you start promoting your campaign? December 1st, right?

WRONG!

Crowdfund Buzz advises clients to start prelaunch publicity at least 30 days prior to launch and this is definitely a case of more is better.

How is it possible for a brand new crowdfunding campaign to raise tons of money on day one? I just revealed the secret my firm Crowdfund Buzz - and other promotion agencies - use to score huge opening-day wins for their clients.

Disney already knows The Rise of Skywalker will rake in an insane amount of money whether they did any prelaunch promotion or not. They're going to make even more money through all of this publicity and advertising three weeks before the film hits the movie theaters.

For years, Crowdfund Buzz has been telling clients to start drumming up interest in their crowdfunding campaign weeks, even months before they launch. If Disney, a major media power, does this with a billion dollar movie and Apple. the most valuable company of any kind on earth, does this then you'd be wise to follow their examples.

You need to do this with your crowdfunding launch too. If you want to raise every dollar possible start using The Force as soon as you can.