ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

DIY Unique Product Packaging

Updated on June 8, 2017

While you might think once you ship an item it is out of your hands, the unboxing of items for online businesses is the first real life interact customers have with you and your brand. You want to make it something that will “Wow” them, not make them feel like “Oh, bubble wrap in a box”. Now this could cost a lot of money, however, being the crafty person you are, there are many ways to create crafty, unique packaging your customers will love to open without you spending a lot of money.

Skip the Box

Much of the cost of shipping materials, aside from the actual shipping cost, is from the box. There are many shapes, sizes, and colors and each seems to add more and more cost to something your customers are just going to throw away anyway! If you can, skip the box and think of another way to package your items. If you are putting your items into a standard padded envelope or adding padding of some kind and your items aren’t extremely fragile you can get away with alternative packaging. Try wrapping your items in tissue paper or old vintage music sheets and securing with a wax seal. Or maybe make your own envelopes from newspaper using thread that matches your business's colors. Customers will be excited to open something that looks interesting and different than everything else they open.

Stamp Your Own Marketing Materials

Printing marketing materials to include in your packaging can get expensive even if you do it yourself. Did you know a gallon of printer ink costs $2700?! That’s crazy! Instead of printing everything, try stamping! Keep your materials short and simple and get stamps made that you can then stamp yourself. Or, if you have more content based materials, only stamp the images/details after you have the content printed. Just make sure if you are stamping text that its readable.

Use Alternative Padding

Shipping padding can be a slow profit leak if you aren’t careful. A roll that costs $30 might not seem like a lot until you realize you are losing a couple dollars of profit on each package. Get creative with your padding! Shredded paper works just as well as bubble wrap. Its eco-friendly and you can use all the junk mail you get or purchase from a local thrift store the newspaper they don’t use (an it goes toward a good cause!). If you get packages from wholesales, reuse their bubble wrap, assuming it's still in good use. Customers won’t care if the bubble wrap is new or used and you will be reusing perfectly good materials rather than throwing them away. It’s a win, win!

Get Creative On the Outside Too

Who says all your creativity needs to be spent on the inside of the box? Get creative on the outside too! Draw images or sayings on the outside of the box or envelope. If you feel confident in your hand drawing skills, draw some unique pictures. it shows a more personal touch which is usually why people buy handmade items in the first place. This not only creates interest for your customer, but also the mail carrier who see the package. You might even get a new customer out of it!

What’s great about having a talent for crafting is that you can make just about anything. You can create your shipping materials to match your business perfectly in a way a mass produced company never really could. Also, adding your own spin on your packaging materials shows a personal touch and makes it a unique, fun experience for your customer when opening up their packages.


Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)