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Deadly SEO Mistakes and Elements Of Search Engine Optimization Websites Can't Succeed Without

Updated on April 6, 2011

7 Deadly Search Engine Optimization Mistakes You Could Be Making

 

There are many ways to correctly optimize your website for search engines but you could be doing some of the most deadly mistakes that will hurt you in the long run.

 

Instead of learning about the best practices, in this article you will learn which mistakes to avoid when building a website with search engine optimization in mind.

Don't buy spammy links.

 Many website owners and companies offer paid link building - this can be detrimental if the links are coming from spammy, malware ridden websites; it's a quick way to get blacklisted.

Using only Flash and Javascript

 

Although Flash and Javascript has come a long way, search engines still have a difficult time indexing these websites because it cannot correctly read the code - stick with HTML/CSS when building and your search engine optimization will not be null in void.

Not filling in the tags

 Many websites are build on a template; one of the major mistakes new website owners make is to never fill in the description tag. The description tag is one of the main search engine optimization factors and entices users to click through to your site - don't make this mistake of leaving it blank.

Over abusing images

 Much like Flash and Javascript, unless you tag your images with your keywords, search engines cannot read what the image displays. Also, don't make the mistake of using images as main design factors like navigation and content - the slow page load time is also a factor for search engine optimization.

using duplicate content.

 Although it's debatable, duplicate content can be very detrimental to your search engine rankings. If you're using the same content across the board or from other websites, your pages won't rank as well as the original source or won't be indexed at all!

Not using the right keywords

 Keywords make all the difference with search engine optimization. Choose the right keywords related to your niche, use them throughout the content and tags - this will ensure your site is SEO-friendly.

Overusing keywords

 On the flip side (and a major SEO mistake), overusing keywords throughout your content will send a flag telling search engines you're spamming. Search engines will either delist your pages or won't index them at all. The easiest way to avoid overusing keywords is to write naturally.

Hopefully, within this article, you have learn which mistakes to avoid when building a website with search engine optimization in mind.

 

There are plenty of mistakes many website owners make when creating their website; don't become one of them, avoid these deadly SEO mistakes at all costs and you'll see success with your SEO campaign.

 

 

 

5 Important Elements Of Search Engine Optimization Websites Can't Succeed Without

 

In order for a website to succeed within such a competitive web environment, website owners have to step up their efforts to include search engine optimization.

 

Search engine optimization is what will give websites the cutting edge against competitors; because of its significance with search engine rankings, these are five important search engine optimization factors websites can't succeed without.

1. Keyword research

Keyword research plays a very important role in search engine optimization; because people base their searches on keywords, ranking highly for these same words will determine the success or failure when it comes to traffic.

For proper keyword research, use tools like Google Free Keyword Tool, Wordstream or Wordtracker to get a full understanding what search engines users are typing in to find content - integrate these keywords into the website and it will surely succeed within search engine results.

2. On-page search engine optimization

The on-page search engine optimization includes a few important elements when placing keywords:

  • Title
  • Heading tags
  • Meta tags
  • Interlinking
  • Keyword rich body content

When crafting each web page, use the appropriate keywords within each of these elements to ensure the website ranks well in search engines, boosting its rankings and crushing the competition.

 

3. Link building

Link building is the most important factor when developing a search engine optimization campaign.

 

A backlink tells search engines the website being linked is relevant to a topic and worthwhile for others search engine users to find. Because search engines like Google base their algorithms to provide the best experience; websites with many backlinks will rank well within search engine rankings for people to find.

 

Build backlinks by commenting on blogs, leaving links within forums, submitting content to social bookmarking websites and writing articles for other websites.

 

4. Topic relevancy

 

When a website tries to cover a dozen or more topics, search engines have a hard time individually ranking the website for the main keywords.

 

Search engine spiders crawl the website, become confused by such a variety of content and doesn't give as much importance as websites that are specific to only one topic.

 

This ranking factor is mostly in due part that a website which only focuses on one topic can become highly search engine optimized.

5. Strong content

Content is the reason for a website to exist; without content, search engines have no reason to begin ranking web pages in their results.

 

Because content plays such a vital role in search engine rankings, content should be created in cater to its readers but also employ search engine optimization which goes well with search engine spiders.

 

Not only will strong content be more easily indexed but web users will find it worthwhile to link to on their own websites - bringing it full circle to the importance of link building.

 

 

 

There's no doubt that search engine optimization plays a vital role in the success of a website. Without developing and implementing these five elements, websites will be doomed to abysmal search engine rankings.

Comments

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    • profile image

      Website Designing Company in Delhi 

      5 years ago

      nice post

    • htodd profile image

      htodd 

      6 years ago from United States

      We should not use duplicate content at all and we should write SEO optimized content as well,like keyword research ,keyword in title tag ,h1 tag ..Thanks for the awesome hub

    • profile image

      scoobeedoo 

      6 years ago

      WOW! The information you provided is of great importance.keep it up.

      Thankyou

    • profile image

      Topongoogle 

      6 years ago

      To get more website traffic you need to submit your site to the maximum number of search engines. Another way is attractive website with a good content. You should also make sure that the links should not be broken and you have maximum internal links. http://goo.gl/jsJUa

    • profile image

      Topongoogle 

      6 years ago

      You can have more Google traffic by increasing your number of links on maximum websites and pages. You can also take help from social sites and news sites .they can also help in increasing the web traffic more n more.

      http://goo.gl/jsJUa

    • spokaneseo profile image

      spokaneseo 

      7 years ago from Spokane

      I try to stick to around 7% of they keyword , what would you say is a safe limit before you get dinged for keyword stuffing?

    • profile image

      anghene 

      7 years ago

      wow, thanks for the insight in Keyword finders. I had no idea about them.

      good value in the post. keep it up

    • profile image

      Ryan Clifton 

      7 years ago

      thanx

      i really like this

      uglygolfclothes!

    • sarclair profile imageAUTHOR

      sarclair 

      7 years ago

      Thank you. I really do hope the information was helpful for you. SEO is very important, and it takes time.

    • ReviewEnvelope profile image

      ReviewEnvelope 

      7 years ago

      Highly appreciated,Sarclair,Your hub was really full of Information

    • sarclair profile imageAUTHOR

      sarclair 

      7 years ago

      Thanks for the comment SubRon. I have a lot to learn too.

    • SubRon7 profile image

      James W. Nelson 

      7 years ago from eastern North Dakota

      Thank you, Sarclair, I know I have a lot to learn.

    • sarclair profile imageAUTHOR

      sarclair 

      7 years ago

      Thx. Ker

    • KerCommunications profile image

      KerCommunications 

      7 years ago from Pittsburgh, PA

      Very useful.

    • sarclair profile imageAUTHOR

      sarclair 

      7 years ago

      Thank you Pamela. I am glad you like it.

    • Pamela99 profile image

      Pamela Oglesby 

      7 years ago from Sunny Florida

      I found this article to have a lot of excellent information which was really helpful. Thanks for the information.

    • sarclair profile imageAUTHOR

      sarclair 

      7 years ago

      Thank you marcoujor. I really hope the information is helpful to you.

    • marcoujor profile image

      Maria Jordan 

      7 years ago from Jeffersonville PA

      Voted UP & very USEFUL, sarclair... this is being saved in my "reference library" as I am continuously learning about what SEO even means... let alone making any mistakes. THANK YOU so much...

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