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Dominating Your Market via Television and the Web for $40/Day: FAQs about Paid Programming
This article answers some frequently asked questions about the paid programming process and how your company can dominate its local market through TV and the Internet for about forty dollars per day.
Why is Paid Programming a Better Option for My Business than a Thirty-second Commercial?
Picture a viewer, sitting in a recliner at home watching TV. What’s close to the viewer, if not in his hand? That’s right – the remote control. And why does the viewer keep the remote control nearby? Exactly – so he can change the channel at the first indication that a set of commercials is coming. He’s looking for more interesting content, and with hundreds of channels to choose from, he’s likely to find it. Most viewers can even time their return to the program they were watching in the first place almost perfectly, because TV commercials have become predictable in terms of length of time and their positioning within a given program.Infomercials provide the interesting content that viewers are seeking. Because they are a half-hour long, they must offer something besides a buy-now message in the form of entertainment, knowledge, or information that solves a problem for the viewer or makes the viewer’s life easier. It’s that message that draws viewers in and makes them choose to continue watching your program.
How Can a Half-hour Infomercial Cost Less than a 30-second Commercial?
Due to FCC regulations, you can buy airtime on a local television station that sells your product or service to those who are most likely to buy it – your local market – at a low cost. Paid programming television shows can be fully-produced using desktop equipment, making the cost of producing a show much more economical than in the past. These shows also have a very long shelf life – most advertisers rarely make changes to their programs and even when they do, the changes are small and very affordable.
In short, an experienced and knowledgeable television production company can produce your infomercial and get it placed in a 5:30pm – 9:30pm time slot in your local market within days. Plus, the production process for paid programming is easy and fun!
How Much Does It Cost to Get Started?
The short answer is about $40 per day. Depending on your local cable television market, this might include the following:
- Ten 1/2 –hour programs per month
- A fully-optimized website
- 50 thirty-second commercials (for top-of-mind awareness)
- Production costs can be financed with no interest over twelve months.
- This type of advertising guarantees exclusivity – none of your competitors will be on at that time in your market.
- This price point is stable: Many companies who started this program ten or twelve years ago are still paying the same prices today.
- Long-term contracts typically don’t apply beyond the four-month max-out period when the paid programming is introduced. You won’t want to let go of your spot, though – you will only be clearing the playing field for the competition.
Where Does the Internet Fit into All This?
Many business-owners view their company websites with an "If we build it, they will come" mentality. This simply isn't true. If your website isn't optimized, potential customers may not be able to locate your website on search engines even if they type in the name of your business. Don't waste money by investing in only part of the process of branding your company online.
Remember - if you're not dominating your local market through local paid television programming and the internet, one of your competitors will.