ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Advertising

Dominating Your Market via Television and the Web for $40/Day: FAQs about Paid Programming

Updated on October 22, 2013
Television at its best: Paid programming works for a living.
Television at its best: Paid programming works for a living.

This article answers some frequently asked questions about the paid programming process and how your company can dominate its local market through TV and the Internet for about forty dollars per day.

Why is Paid Programming a Better Option for My Business than a Thirty-second Commercial?

Picture a viewer, sitting in a recliner at home watching TV.  What’s close to the viewer, if not in his hand?  That’s right – the remote control.  And why does the viewer keep the remote control nearby?  Exactly – so he can change the channel at the first indication that a set of commercials is coming.  He’s looking for more interesting content, and with hundreds of channels to choose from, he’s likely to find it.  Most viewers can even time their return to the program they were watching in the first place almost perfectly, because TV commercials have become predictable in terms of length of time and their positioning within a given program. 

Infomercials provide the interesting content that viewers are seeking.  Because they are a half-hour long, they must offer something besides a buy-now message in the form of entertainment, knowledge, or information that solves a problem for the viewer or makes the viewer’s life easier.  It’s that message that draws viewers in and makes them choose to continue watching your program.

How Can a Half-hour Infomercial Cost Less than a 30-second Commercial?

Due to FCC regulations, you can buy airtime on a local television station that sells your product or service to those who are most likely to buy it – your local market – at a low cost. Paid programming television shows can be fully-produced using desktop equipment, making the cost of producing a show much more economical than in the past. These shows also have a very long shelf life – most advertisers rarely make changes to their programs and even when they do, the changes are small and very affordable.

In short, an experienced and knowledgeable television production company can produce your infomercial and get it placed in a 5:30pm – 9:30pm time slot in your local market within days. Plus, the production process for paid programming is easy and fun!

How Much Does It Cost to Get Started?

The short answer is about $40 per day. Depending on your local cable television market, this might include the following:

  • Ten 1/2 –hour programs per month
  • A fully-optimized website
  • 50 thirty-second commercials (for top-of-mind awareness)

Also:

  • Production costs can be financed with no interest over twelve months.
  • This type of advertising guarantees exclusivity – none of your competitors will be on at that time in your market.
  • This price point is stable: Many companies who started this program ten or twelve years ago are still paying the same prices today.
  • Long-term contracts typically don’t apply beyond the four-month max-out period when the paid programming is introduced. You won’t want to let go of your spot, though – you will only be clearing the playing field for the competition.

Where Does the Internet Fit into All This?

Many business-owners view their company websites with an "If we build it, they will come" mentality. This simply isn't true. If your website isn't optimized, potential customers may not be able to locate your website on search engines even if they type in the name of your business. Don't waste money by investing in only part of the process of branding your company online.

Remember - if you're not dominating your local market through local paid television programming and the internet, one of your competitors will.

Comments

    0 of 8192 characters used
    Post Comment

    • Rachaelle Lynn profile image
      Author

      Rachaelle Lynn 3 years ago from Gainesville, Florida

      Hi bg:

      Unfortunately Allan passed away, but as far as I know FYI Media Services is still in business at that number and at http://www.fyitvnetwork.com

      I hope this helps, and thank you for writing!

      Rachaelle

    • profile image

      bg 3 years ago

      Hello, I noticed comments were from two years ago, does calling Allan at that number still apply? Thx.

    • Rachaelle Lynn profile image
      Author

      Rachaelle Lynn 5 years ago from Gainesville, Florida

      Please give Allan a call at 800-720-1928. Thank you for writing!

    • profile image

      Gifted 5 years ago

      I spoke with a broadcasting station today and she quoted me 5,550 for 28 mins and 30 sec for paid programming for 1 day in Phoenix,AZ. Who would i contact for rates @ $40 per day here?

    • Rachaelle Lynn profile image
      Author

      Rachaelle Lynn 7 years ago from Gainesville, Florida

      You are correct, Simon; some markets are more expensive than others. However, local programming still means lower costs. Give Allan a call at 800-720-1928 and we will see what we can do for you in LA.

    • profile image

      simon 7 years ago

      what ? 40 dollars a day ? That's cheap!

      is that true for Los Angeles networks too ? I doubt it's 40 dollars a day here!

    • Rachaelle Lynn profile image
      Author

      Rachaelle Lynn 7 years ago from Gainesville, Florida

      You're very welcome! Thanks for reading and commenting.

    • billyaustindillon profile image

      billyaustindillon 7 years ago

      I had no idea of the costs - thanks for sharing with us.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. (Privacy Policy)
    CloudflareThis is used to quickly and efficiently deliver files such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisements has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)