ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Business Management & Leadership

Don't Sell Price - Make Your Business Non Price Sensitive !

Updated on October 16, 2013

Getting Non Price Sensitive Business

Here is a question for you - as a salesperson: “How much of your business is non-price sensitive?

Wait, how can I ask such a silly question? Can business really be non-price sensitive? The answer to this is yes, it can. Besides taking an interest in what your customers do and admiring it.

Here are three simple basic ideas on how you can increase your Non Price Sensitive Business:

1.Be Super Nice

2. Do Your Job

3. Know Something

Step 1 – Be Super Nice; Let me say that again - be super nice. If you are going to be in direct sales or telephone sales, then you must be a super nice person while working. It doesn't matter what your job is, be it retail or at a call center or the restaurant trade or any job where you provide a service or represent something for sale.

These words, in a sincere and polite nature, must be in your sales vocabulary:

•Hello

•Good morning

•Good afternoon

•Thank you

•Have a good day

•May I help you?

•How is your family doing?

•Did you enjoy your weekend?

•Thank you for your business

•Thank you for being such a valuable customer all these years

•Thank you for your valuable time

As far as making any type of comment about the way a person looks, it is best to say, "…and you’re looking well today."

Another good practice when you are speaking on the phone is to try and say the customer’s name back to them; people love to hear their own name – and it shows you are being attentive and emphasizes the personal touch.

Similarly, ensure the tone changes in your voice when talking (at the appropriate time, of course), don’t be stale or monotonous - this indicates boredom and is the last thing you want to imply.

If you are writing e-mails, you can show the same style with your writing. You must do this every day or else you’re in the wrong line of work.

Don’t overdo any of these, just be attentive, offer good service and be super nice.

Step 2 – Do Your Job; Be sure to do your job

You need to provide excellent service, and follow up when required. I gained recognition in the business world by responding quickly.

In my opinion the promptness of the response will win you a certain percentage of business just because you are responding quickly. Customers will learn to trust you. Determine the customer’s wants and needs, describe your benefits, differentiate your offerings from your competition and always do a quick concise summary.

When needed I also enjoy giving a customer a choice on what product to buy; many buyers like it if you offer product comparisons – as well as doing your job, you’re making their job easier.

Step 3 – Know Something; You must know something about your customer, and show interest in them - know their interests. Be it their hobbies, sports, travel, weather, food, their kids or family or whatever else they enjoy. If you can make business secondary in the conversation, but still important, then you are on your way to forming Non Price Sensitive Business relationships.

I send customers newspaper clippings, a cartoon from the funny pages, a horoscope on their birthday, sports stories, a thank you note, to show a personal interest and appreciation of the customer. Sorry, I’m not a big junk e-mail sender to my customers of videos of pets bouncing basketballs and things of that nature.

To get business you must eliminate the unknown variables of concern to potential customers. Of course these unknowns may include price, delivery, and any other variable that may apply. Once you eliminate these variables you are able to mix up your closing sales techniques with your Non Price Sensitive smoozing.

We have to take what we can from life, be friendly, and be informed, have a sense of humor and, most of all, care. If you show you care, truly care, then over time the percentage of your Non Price Sensitive Business will increase! You can make great gains just by knowing something more about your customer.

Again I ask you, what percentage of your business is Non Price Sensitive?

Comments

    0 of 8192 characters used
    Post Comment

    • Shyron E Shenko profile image

      Shyron E Shenko 5 years ago from Texas

      You are right, I worked in a call center, I really loved my job and made many friends.

      Very informative hub, good advice.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. (Privacy Policy)
    CloudflareThis is used to quickly and efficiently deliver files such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisements has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)