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Effective Linkbuilding Increases Traffic and Income

Updated on November 20, 2011

Are you struggling to drive traffic to your website?  If so, perhaps you’re not utilizing everything in your arsenal to bring traffic and income to your business. Effective linkbuilding will save you time and bring in that residual income from advertising as well as income from the product your trying to sell.  Read on for some ideas on how to build it so they will come!

Image by Dmccale at Dreamstime.com
Image by Dmccale at Dreamstime.com

Social Networking

Unless you’ve been living under a rock, you’re well aware that social networking can be used to drive traffic to your website or business. However, how much Twittering, posting on Facebook and leaving bread crumbs on LinkedIn is too much? Can there, in fact, be too muchsocial networking?

If you’re spending several hours each day on social networking, you’re only doing half of the job and are possibly wasting your valuable time. While social networking can certainly drive some traffic to your website, it can only do so much- especially if your only audience is fellow gamers, friends, co-workers and family. They may give you a few nibbles, but they probably won’t be clicking on ads on your webpages or even buying products. Using social networking in this way will only get you, at best, a very low click through rate. The time you spend on social networking websites certainly won’t be very cost effective, but it will build some links to your websites on the Internet.

Hint: If you're determined to social network, try Twuffer.com, which lets you set up your Twitters in advance.

Add Videos

Have you considered making videos? If you’ve surfed many of the big name websites, you’ll notice a growing number of pages that utilize videos, in addition to content. Don’t miss this gravy train- get yourself an inexpensive video camera and start shooting some videos to bring visitors to your website or blog. Website visitors have a short attention span, but videos may keep them around long enough to click on a revenue-producing ad. Create a YouTube channel for your website – just visit YouTube.com to get started. Then, link the videos you create to your website.

Hint: Not ready to start making videos? Try adding slideshows to your website, or at the very least, a photo or two with your content. A few places to find photos, including free ones, include Dreamstime.com and iStock.com.

Classified Ads

What could be simpler than placing ads in local papers, or even on websites like Craigslist?  Getting your website out there could be as easy as placing a free, or inexpensive, classified.  While you may think people don’t read the paper, or surf classifieds anymore, you’d be underestimating the segment of the population that does. 

Places to advertise your website include:

Website Directories

Submitting your website to directories is time intensive, but no more so than doing the social networking dance.  If you’re low on cash, consider submitting your website to the following directories:

What Works for Your Website

After you’ve implemented new changes to your website linkbuilding, a two week waiting period should be implemented to see if things are picking up.  Follow your analytics closely to see if there is any improvement.  In some cases, up to four weeks are needed to see whether your website is picking up any speed.  If not, you can tweak the methods, either by building more links or trying additional methods, such as adding a public relations campaign or by writing/contracting for quality content for your websites.

Comments

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  • live-business profile image

    live-business 

    6 years ago from Somewhere in the USA

    Good advice thanks for sharing!

  • Peggy W profile image

    Peggy Woods 

    7 years ago from Houston, Texas

    Will check some of this out. Thanks!

  • Happyboomernurse profile image

    Gail Sobotkin 

    7 years ago from South Carolina

    This was an informative article with great links to other resources. Thanks for sharing.

  • viking305 profile image

    L M Reid 

    8 years ago from Ireland

    Thanks for providing the names and links to the web directories because everything certainly helps to generate new traffic.

  • agvulpes profile image

    Peter 

    8 years ago from Australia

    Thanks for these great tips. I will bookmark it and check out the Directories!

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