Email Marketing Strategies – Increasing Your List in Four Steps.
When we are talking about effective tactics to improve our online businesses one of the areas you must focus on is email marketing strategies and that is the purpose of this post.
Today I will cover four steps to improve your lead generation strategy. If you are not getting the results you want you are probably missing out some of these four steps.
With that being said let’s get started with the first step.
Email Marketing Strategies – Getting More Readers.
I am assuming that you have a blog and know the basics about finding your audience and getting you message out there; although, I will cover more about that later on.
If you have a blog, one of the first things you should focus on is your calling card. I covered this when I was talking about how to start an online business but I am talking about your website design.
It has to cause that amazing first impression. It has to load fast; it has to be clean in terms of ads and it has to be easy to navigate. Good user experience!
Web design helps most of email marketing strategies because it can keep and attract more readers but if you are not clear about what kind of message you should address then you have a much bigger problem. This is the key point to get more readers to your blog: you have to be really clear about your purpose.
How can you help them? Ask yourself!
You have to know the answer. Your focus must be on helping others, once you do this people will start recommending your site. This happened to me and I didn’t ask for the referral but one day I checked my analytics and noticed an increase in traffic, then I checked that source and I saw someone recommending one of my articles on a forum! How cool is that! This can happen to you when you are clear about your message.
Ok, when defining effective email marketing strategies, getting more readers is step one.
Email Marketing Strategies – Second: Defining your offer.
This is different than your purpose but you can put those together if you wish. When I am talking about the offer, I am referring to your lead magnet, in other words, the freebie you will offer to your reader in exchange for the email.
Actually there is an art about the perfect offer you should give to your list.
Businessman Holding Gift BoxIt cannot be too advanced so that you will no longer have anything valuable to write to your subscribers, on the other hand it cannot be too vague either because if they are frustrated with your freebie, they will unsubscribe from your list as soon as they can.
That is how it works.
Third: Making Your Offer Being Seen by Potential Customers!
It also has to do with the first step – getting more readers, so I would like to come back to blogging once more.
Unfortunately there are some things we learn the hard way and my first experience with blogging was awful. Mainly because I was focusing on blogging every day and that is not only silly but a bad strategy.
You don’t need to do this. You have to find your pace but more important than how often you update your content, you have to know how promote that content.
Top marketers know that you should spend 20% of your time creating content and 80% promoting it. If you don’t know how to promote it this link building strategy will help you.
Enough about blogging, now let’s take a look at getting leads ready to buy your offer.
When it comes to email marketing strategies it is all about conversions. You have to turn that lead into a buyer. Period! How you do this is an art but you can start by placing your offer where prospects can see it. Here I am talking about ads.
But don’t be scary about paying advertisement because yes, you can lose some money when you are learning but when you start seeing a positive return on investment there is no reason to stop. And it is just a matter of time until that happen.
When using paid email marketing strategies, the two big options are Google Adwords and Facebook Ads. Here there are different opinions about which one is a better choice, but my experience with Adwords was great and with Facebook not that much so I am a little more inclined to use Google. Besides, to use Facebook ads you will have to create a landing page on Facebook platform and it can be a little tricky.
Email Marketing Strategies – Final Step: Your message!
Now, you defined your purpose, you are helping people, you created your freebie, and people want that freebie so much that they are giving their email addresses. Ok… and now what?
Email Marketing ConceptYou have to keep adding value to your list.
That is the only way to keep them and here is where most email marketing strategies fail.
Writing messages can be time consuming but fortunately you don’t need to send an email to them every day and that is a big mistake but you do need to focus on a weekly or at least a biweekly basis when planning different email marketing strategies.
Two common tactics are: sending them back to your website and the other is promoting some products where you earn commissions via affiliate marketing.
And doesn’t matter if you are just telling them to read your latest post or go see a good affiliate offer, always have in mind how that product or article can be helpful to them.
It’s not about you! It is about how you can give what they need. That is a thing that you must be aware of.
I will cover a little more about email marketing strategies in one next post but I hope you could learn something from this article. And if you are not a subscriber of my list… well, what you are waiting for, get your e-book and learn even more about this topic.
That is it for today.
Take care everybody.