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Exact Match Keyword Domain Names – Category Killers

Updated on May 6, 2011

Domain Names

Exact Match Domains

High quality generic domain names that contain keywords that match up exactly to a common search phrase, product or service are referred to as exact match domains. For example, the exact match domain name for the search phrase “Cocker Spaniel” would be “”. Internet marketing gurus and domain investors refer to such domain names as “category killers” due to the fact that they are the most appropriate domain names to denote a product or service in a particular niche. Your possession of such a domain guarantees sure success, all other factors held constant.

Unfortunately, 99% of all category killers are registered and are mainly traded in the domain resale market. Acquiring a category killer generic domain in the secondary market does not come cheap. The price mainly depends on the niche area. The more competitive and commercialized the niche, the more expensive the domain. However, most people who are after these domains know the inherent value they possess and are willing to pay a premium to acquire them. Specifically, some of the advantages of exact keyword match generic domains are:

  • SEO – it is a widely held belief amongst Internet marketers that search engine algorithms, Google included, rank exact match domains higher than similar websites for the same targeted keyword or phrase
  • Anchor Text - one of the biggest factors to ensuring a website ranks highly in search engine results is the number of backlinks and anchor text of the backlinks. Generally, webmasters use a site’s title or domain name in the anchor text to link to other websites. By having an exact keyword word generic domain, you ensure that other websites link back to your website using the correct anchor text keywords you are seeking to get ranked for
  • Lower Advertising Costs – exact match domains tend to have a higher click through rate (CTR) when you are carrying out an advertising campaign. Thus, if you are using Google Adwords to promote your site, you shall enjoy a higher ad placement at a lower cost per click, potentially saving you thousands of dollars annually
  • Type-in Traffic – this is a major advantage of category killers. Many people type in phrases in the address bar hoping that they will get what they are looking for. This is free traffic and such visitors are highly targeted. They therefore convert very well once they are on your site. The shorter the exact keyword domain name, the higher the type in traffic you will receive

Clearly, investing in exact match domains is one of the best decisions someone can make. The potential to attract and convert highly targeted traffic is very high; you cannot possibly go wrong.


Submit a Comment
  • vinodcyber profile image


    8 years ago

    I agree to most of the response. the Category killer domain should cover everything in that category. and Yes! Domain Names could help a lot in SEO. Read my hub

  • profile image

    one way anchor text backlinks 

    10 years ago

    Very informative hub, nice techniques thanks for sharing.

  • profile image

    Manolo Blahnik 

    10 years ago

    thanks for such a nice tutorial!

  • profile image


    10 years ago

    SparHawke is correct. However, if you really want to have a category killer, you should buy "DUILawyer & Every State","DUILawyer & Every City", "Every State & DUILawyer", "Every City & DUILAwyer". Then, and only then, will you completely dominate OR be able to sell the "package" as a complete ownership of a particular category. Yes, it is much more expensive but very effective.

  • Sparhawke profile image


    10 years ago from Manchester

    Right idea, wrong description.

    A category killer domain is one that encompasses EVERYTHING in a niche, "cocker spaniels" is a nice name, that does not make it a category killer.

    Just the same as "New Guinea Singing Dog" would not make that a category killer.

    Now, what you want to find is

    That is the killer right there, because it encompasses absolutely everything right through the niche.

    Same as "automobiles", or "flights" or "insurance"

    By your definition "DUI lawyer" would be a category killer, but it can still be outranked, and that is the whole point of it :) trumps DUI Lawyer :)

    A killer, should emcompass everything in a niche, right through from the lowest level right up to the highest, without that it is simply a nice name :)

  • profile image


    11 years ago

    I wonder how long does it take for an exact match keyword domain name to get ranked as #1 in Google? Assuming the domain is empty and will install a WordPress blog on that site?

  • profile image


    11 years ago

    The affiliate marketing became very competitive.i think exact key word match domains are hard to pick because i saw most are already registered but we can still pick such names.


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