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How To Land Your Dream Job Using Google AdWords

Updated on August 18, 2012

A Smart Young Person Wanting to Find His Dream Job

Alec Brownstein wanted to work for a top-notch New York advertising agency. He had the skills, the education, the experience, and the smarts. But with hundreds of resumes flooding prestigious New York advertising agencies every week, how could he cut to the chase and get himself hired, or even noticed? He used Google AdWords. And he found his dream job.

Photo courtesy digi at sxc.hu.
Photo courtesy digi at sxc.hu.

The Challenges of Looking for a Job

The job seeker has so many venues and approaches to consider.

There are professional networking Internet sites as well as networks that are based on local community interest. There are job sites like monster.com, and specialized sites that cater to matching employers with candidates who have like interests. There are local employment agencies, national employment agencies, and international ones, too.

Then there are the many resume versions a job seeker designs to appeal to specific employers, the cover letters, the phone queries, maybe the unending appeals to friends and colleagues for advice about those resumes and cover letters.

Running this gauntlet looking for a job can be daunting, at the least.

Using Google's Tools To Find a Job

This young man, Alec Brownstein, went where no one else had gone when it came to finding the dream job: he invested in Google AdWords to address the employers he'd like to have.

He knew them by name, as any aspiring employee would, and addressed them directly through his Google AdWords campaign.

He used Google AdWords to say a very simple thing, "Hey, Ian Reichenthal (the co-executive creative director at advertising giant Young & Rubicam in New York), Googling yourself is a lot of fun. Hiring me is fun, too."

The Young and Rubicam executive, upon Googling himself, saw this personal address, swallowed the bait, clicked on Alec's website that held his portfolio, and hired him.

Alec's only financial investment in securing his job with Young and Rubicam in New York, his dream job, was 6 USD. Pretty impressive.

Alec did this by appealing to the fascination that most all of us have with Googling yourself. Smart young man. His direct approach got the attention of the employers he'd like to work for. And they could not resist his creative approach.

Exactly How Did Alec Brownstein Land His Dream Job?

Take a look at NPR's (National Public Radio) coverage on Alec Brownstein's use of Google AdWords.

And take a look at the brilliant YouTube video Alec created to name names and tell the story of finding his dream job.

Alec's Google Job Experiment

If you should want to hire Alec down the road, you'll no doubt be looking at coughing up a hefty salary.

Using Google's Tools to Shape Your Future

If you have a Google Analytics or AdWords account, then you may see the potential that Alec saw, right away, and also see opportunities that no one else has yet imagined. The sky's the limit.

Google may be the leader in search technology, business acumen, and a think tank of its own, but you are the one with the creativity and insight to use Google's tools to shape your own future. I wonder in what unique direction Google's tools will take you?

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    • Sally's Trove profile image
      Author

      Sherri 5 years ago from Southeastern Pennsylvania

      I think this young man is going far, Stephanie. Thanks for the vote and tweet! I hope this article gives other job searchers an idea or two.

    • Stephanie Henkel profile image

      Stephanie Henkel 5 years ago from USA

      Anyone who thinks that creatively has to be an asset to an innovative company! Interesting article, voted up and Tweeted!

    • Sally's Trove profile image
      Author

      Sherri 5 years ago from Southeastern Pennsylvania

      Thanks for reading and commenting, Deb and Daisy. He is definitely an "outside the box" thinker. :)

    • Daisy Mariposa profile image

      Daisy Mariposa 5 years ago from Orange County (Southern California)

      Sherri,

      One has to *think outside the box* these days when seeking employment. Alec certainly did that. Thanks for relating his experiences in your article.

    • DeborahNeyens profile image

      Deborah Neyens 5 years ago from Iowa

      Interesting!What a creative approach to finding a job.

    • Sally's Trove profile image
      Author

      Sherri 5 years ago from Southeastern Pennsylvania

      Alecia Murphy, Millionaire Tips, and Jeannieinabottle ...

      This is one of the most clever approaches I've ever seen to finding a job. Obviously, the guy had a stellar portfolio and resume, but this way of grabbing attention goes so, soooo directly to someone's need to be singled out (ego). I think it was brilliant, and so did Young and Rubicam.

      Millionaire Tips, I don't know how many have adopted this strategy. I can tell you that this hub hasn't gotten a lot of traffic, so I don't think too many would have picked up on this from here. But I also imagine, to your point, "With my luck, the people I target wouldn't Google themselves for several years," there's a certain industry profile where this technique would work very well, advertising certainly being one of those profiles.

      Thank you all for your super comments. :)

    • Jeannieinabottle profile image

      Jeannie InABottle 5 years ago from Baltimore, MD

      This is an interesting hub and I need to consider doing something like this. Thanks for sharing this idea!

    • Millionaire Tips profile image

      Shasta Matova 5 years ago from USA

      That's really interesting, and what a clever idea! Of course, now that everyone is doing it, these poor hounded executives won't be as likely to click on the links. With my luck, the people I target wouldn't Google themselves for several years. When I read the title of the hub, it did make me think though that I should consider using Adwords to find good keywords for my resume so that it would be properly searchable.

    • Alecia Murphy profile image

      Alecia Murphy 5 years ago from Wilmington, North Carolina

      This is a super clever way to find a job! I'm going to have to look into this. Great advice! Thanks for sharing :).

    • Sally's Trove profile image
      Author

      Sherri 5 years ago from Southeastern Pennsylvania

      This was so clever...I think the approach can be used by anyone. TY Angela for your interest and comment.

    • Angela Brummer profile image

      Angela Brummer 5 years ago from Lincoln, Nebraska

      I have never hear this before but, it sounds like great advice!

    • Sally's Trove profile image
      Author

      Sherri 5 years ago from Southeastern Pennsylvania

      It sure is, Hamad!

    • Hamad Irfan profile image

      Hamad Irfan 5 years ago from U.A.E

      Hmm! This is some thing interesting.

    • Sally's Trove profile image
      Author

      Sherri 6 years ago from Southeastern Pennsylvania

      Thanks for the good words, jessicab. I thought this was a fabulous, gutsy idea!

    • jessicab profile image

      jessicab 6 years ago from Alabama

      Great hub Sally, this is a very great hub for job hunters.

    • Sally's Trove profile image
      Author

      Sherri 6 years ago from Southeastern Pennsylvania

      Jill, I agree. Mr. Brownstein is a very smart man. I do wonder how many job hunters have used this technique. Thanks for reading and commenting!

    • jillfil0 profile image

      jillfil0 6 years ago from Houston

      Excellent and creative idea and only cost $6 bucks! I can see this being copied by others :)

    • Sally's Trove profile image
      Author

      Sherri 6 years ago from Southeastern Pennsylvania

      There's much to be said about using technology in innovative ways. Alec's is just one way...a twist, an insight, all driven by what he wants to do. There's a world of possibility out there, we just need to see the opportunities in new ways. Thanks for the good words, paradigmsearch!

    • paradigmsearch profile image

      Person of Interest 6 years ago from SoCal, USA

      I very much liked the concept introduced by this article. Dream jobs, any job, career search, employment, getting hired, job search, job tips, employers; all remain very important in today’s economy. Article rated up here, there, and everywhere.

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      Marisue, thanks so much for adding to this Hub by sharing the creative job search approaches you've seen and tried. These recent economically challenging years have certainly brought out people's creativity when it comes to landing a job. Although nothing will ever totally replace the traditional resume and cover letter for most folks' searches, it's exciting to know that there are alternatives out there and to see that hard times can set the stage for innovations and good outcomes.

      As for Alec, I think his approach was the epitome of "less is more" at its finest. Glad you enjoyed this Hub!

    • marisuewrites profile image

      marisuewrites 7 years ago from USA

      Creativity is the key, thinking of the unusual and unexpected, inventive, bold, a bit wacky. Take the risk! I found my current job on Craigs List. You have to be careful, but good jobs are advertised there, mixed in the jungle of ads and words.

      In Florida, some people took to the street, a busy corner, and walked while wearing a big sign that said something memorable about themselves: "Got a problem? I solve them!" or "Highly energetic and eager to work!" or "Hire me, I'm available" or simply "I need a job, let's talk!"

      They had copies of their resumes and passed them out to people passing by.

      I LOVE your hub about this creative Alec! Thanks for helping encourage those who are in need of a new or better or ANY job!

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      Glad you found this interesting, MG. The opportunities for making the Web work for our own needs are quite amazing. This young man spent a few bucks, appealed to the vanity of a high-profile personality, and landed his dream job. I guess we could say that he found his "niche" target. Hope this strategy works for you!

    • Money Glitch profile image

      Money Glitch 7 years ago from Texas

      What a great idea; may have to give it a try. Hhhhmmmm, perhaps this can work for finding my idea dream job as well. :) Thanks for sharing Alec's story. Rating up! :)

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      Absolutely, Nevada. As Sabu dubbed him, "smart Alec". If I owned an ad agency, I'd certainly want him on my team.

    • Nevada Logan profile image

      Nevada Logan 7 years ago from USA

      The guy was brilliant. I would've never thought of that!

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      It sure is a way to get someone's attention!

    • KoffeeKlatch Gals profile image

      Susan Haze 7 years ago from Sunny Florida

      Very interesting, great idea. I can see how it swould work.

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      I thought so, too, PI. One just needs to be confident and willing to take a chance.

    • Property-Invest profile image

      Property-Invest 7 years ago from London

      Really useful advice!

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      I'm so tempted to just say "Quack!" and leave it at that. :) But you have a good point, Trish. When you're ready, let me know. We'll go duck shopping.

    • trish1048 profile image

      trish1048 7 years ago

      A very clever man!

      In order for that to work for me, I'd have to make very sure all my ducks are in a row.

      Now, if only I had some ducks :)

      A very helpful hub indeed!

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      What an interesting idea, Wendy. That's the kind of creative thinking that can come out of experimenting with these super electronic communications tools we have at our fingertips. I guess one of the decisions you'd have to make is how public you wanted your resume information to be. Thanks for reading and sharing your idea.

    • Wendy Krick profile image

      Wendy Krick 7 years ago from Maryland

      Great idea. I thought about making a hub of my resume.

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      DG, Shalini is one of my favorites, too. Glad you found this Hub interesting.

      ladyjane, thanks for the good words, and cheers to you!

    • ladyjane1 profile image

      ladyjane1 7 years ago from Texas

      Ha very interesting idea. Nice hub. Cheers.

    • De Greek profile image

      De Greek 7 years ago from UK

      Interesting hub and I must tell you that Shalini Kagal considers you one of her favourites :D

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      I'm bowled over, too, Nellieanna. This guy does have moxie. The confidence to take a chance based on what he knows. If Alec decides to run for president at some point, I just might vote for him!

    • Nellieanna profile image

      Nellieanna Hay 7 years ago from TEXAS

      I'm more than just impressed with the young man's moxie. I'm bowled over!

      Perhaps it marks the beginning of the end of stuffy, humourless work and bosses!!

      Thanks for sharing this amazing tidbit of very useful information. Deserves "UP" and "useful" - very much!

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      Glad you enjoyed, FP, and thanks always for the good words and loving support.

    • FlyingPanther profile image

      FlyingPanther 7 years ago from here today gone tomorrow!!

      Sally, Thanks for this informatic Hub, great hub as always,keep on the great work my dear friend.

      Love always.

      FlyingPanther

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      Hello, hello, thanks always for stopping by. I really admire what Alec did, but I do have to wonder...if the target is someone like a stuffy bank's executive, or a humorless government department head, perhaps this clever technique would backfire!

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      Nellianna, I was really tired when I published this Hub last night and I realized this morning that it needed quite a bit of revision. I think when you first looked at it, the "kernel" wasn't there. Glad we piqued your interest!

    • Sally's Trove profile image
      Author

      Sherri 7 years ago from Southeastern Pennsylvania

      Sabu, you are so clever. I never thought about the "smart Alec" approach. You know, I think maybe Alec got the idea from you!

    • Nellieanna profile image

      Nellieanna Hay 7 years ago from TEXAS

      Now you've both piqued my interest! My reading this and replying were interrupted last night so I obviously missed the kernel!! I'll look back into it!! :-)

    • Hello, hello, profile image

      Hello, hello, 7 years ago from London, UK

      Thank you for introducing us to a great idea. Will try it out.

    • sabu singh profile image

      sabu singh 7 years ago

      Great Hub ST and what an excellent idea Alec had (shall we call him a smart Alec?)

      When I wrote the Hub on Google Yourself, I thought aha, here I am, not the fastest man in the world, nor the richest nor the smartest, but the first to google himself. But surprise, surprise, there are a zillion others.

      Thank you for the link to my Hub.

    • Nellieanna profile image

      Nellieanna Hay 7 years ago from TEXAS

      hehe = Thanks but no thanks. I don't want a job. but I'll pass the good info along!