Foreclosure Cleanup Business Owners: How to Get Foreclosure Cleaning Jobs Using Cheap Postcards
Postcards are Cheap, Effective Marketing Magic for Foreclosure Cleaning Businesses
I don't care what your business is, it can be marketed effectively with cheap little postcards. Currently, it costs only 28 cents to mail a standard, 4x6 postcard anywhere in the U.S. This is good news for foreclosure cleaning entrepreneurs with limited marketing budgets.
Why Postcard Marketing Works: A Direct Hit!
Most of us have received a postcard in the mail from a local business – large chain grocery stores, the local eye doctor, the dentist, local sports clubs and workout facilities, etc. Because they're not enclosed in an envelope, the message gets through easily.
5 Benefits of Marketing Your Foreclosure Clean Up Business with Postcards
1. Postcards are Cheap! Putting together a postcard campaign is cheap. Most postcard printing companies (many of which can be found online), charge about $100.00 for 250 professional, graphic-intensive, multi-color cards that you can send out right away.
When you include the cost of postage, your first mailing can be sent out for less than $175. One foreclosure cleaning job garnered from this mailing should pay for this 4, 5 or 6 times over.
FORECLOSURE CLEANUP BUSINESS OWNER REVEALS ACTUAL RESULTS, DIVULGING:
“We once landed a $900+ foreclosure cleanup restaurant job just one week after strategically sending out only thirty postcards!”
Don’t know what to put on a postcard? Don’t have graphic design skills. Don't worry, you don't have to be. Most postcard websites (eg, VistaPrint.com, PostcardPower.com) have easy-to-use templates where you can just drag and drop in photos. And oh yeah, they have tons of gorgeous graphics you can use too.
2. Postcards are Easy: The computer age has made it so easy to create and design postcards. You can literally log on, and design a professional-looking postcard for your foreclosure cleanup business in a half hour or less. This includes proofing it for accuracy and placing the actual order.
Not ready to order just yet? Most postcard design sites will store postcards you’ve designed – at no charge. You can store any personal images (some charge a small fee for this), or you can use stock images they have on their site.
Then, when you’re ready, you log back into your account on the site, finish designing your foreclosure cleanup postcard and place your order.
It really is that simple!
3. Immediate Results: Because postcards are so cheap to mail and so easy to create, you can start marketing with them right away. And, see the results in days or as little as a week.
You don’t have to wait for the local paper to come to come out like newspaper advertising, for example.
Or, place an expensive ad in the local Yellow Pages.
4. Personalize Your Offer: Postcards allow you to send highly targeted, personalized messages.
And, because they are a direct contact with potential customers for your foreclosure cleanup business – you increase your chance of this message getting through and connecting (ie, getting the prospect to take action).
5. Your Message Stands Out: Because your message is not surrounded by a lot of others like in the classified section of a newspaper, your message can clearly been by prospects.
Now that you know the benefits of marketing your foreclosure cleanup business with postcards, let's take a look at the elements that make up an effective, “response getting” postcard.
More Postcard Marketing Tips
Double-sided Printing: Take advantage of this. For example, on one side you can give prospects a time-sensitive message, then on the other side tell them how to take advantage of it.
Tell a Visually Attractive Story: Familiar with the phrase "a picture is worth a thousand words?" Well, it truly is in this business. Use this to your advantage. How? Before and after photos are a great way to do this.
Get in the habit of doing this; shooting before and after pictures. Then design your postcard using these images. Add a strong benefits statement (or list of benefits) and you’ve got a winning sales message that can bring in jobs time and again.
Tip: Digital cameras are a cost-effective, easy way to get photos for your foreclosure cleanup postcard marketing campaigns. If you don't already have one, invest in a good digital camera for your business. It’s a business expense you can write off, so keep receipts.
And nowadays, they can be had for as little as $15 or $20. It doesn’t’ have to be fancy.
Think Postcard "Campaigns" Instead of Single Mailings: What is meant by this? To explain, grab a calendar and go through it. Circle one holiday in each month. You're doing this so that you can create a monthly postcard mailing schedule.
Being proactive like this helps you to stay in regular contact with customers and potential customers. When it comes to marketing, this is what it's all about - constant contact.
Make Postcard Marketing a Habit: Because postcards are so cheap and so effective, you can use them all the time. For example, if you come into contact with a great new prospect and you don’t have a business card at that moment you can simply drop a postcard in the mail and follow up via other means at a later date.
This way, you get your name in front of the prospect sooner rather than later.
If you follow the info here, you should have no problem bringing in foreclosure cleaning jobs on a regular basis. Good luck with your postcard campaigns!
One Final Postcard Marketing Tip: Get the 4 Elements Every Postcard Marketing Campaign Should Have to Get the Phone Ringing with Foreclosure Cleaning Jobs
Excerpted in part from How to Market Your Foreclosure Cleanup Business: A Step-by-Step, Shoestring Marketing Guide for Foreclosure Cleaning Business Owners.