ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Forget About SEO! Surprising Facts About the Obsession with Search Engine Optimization

Updated on March 13, 2020
avrwise profile image

Aleksandar's past leadership has had a noted effect on making a better world. Marketing Expert | Author | Marketing Director | Intrapreneur

There is ONLY ONE right SEO strategy

AVR's Insights from iSEE Marketing Ltd
AVR's Insights from iSEE Marketing Ltd | Source

Long-term over short-term thinking

When Larry Page invented the Page Rank, as simple as it is, its goal was to organize information on the internet based on perceived relevance by the audience. The most linked-to content was marked to be the most relevant one. This was inspired by the peer-review process where quotations (paper mentions) are seen as “academic gold” and the source of ‘academic worth’. Google would index the websites and store keywords. Then when users looked for keywords websites that matched these keywords would be ranked by the number of links to it.

Google's business model revolved around providing people what they seek. To retain its market position, it had to provide the most valuable elements to its users in the fastest possible way. Once people would see how this algorithm works, they would start abusing the system to reach the top of the page not by providing value, but by satisfying what the algorithm was looking for. Over time, Google was updating its algorithm so that there is less room for cheating.

Regardless, spammy links and traffic, robots that spam forums, automated scripts that create a false impression of relevance, has become the mainstream norm in most of the SEO community. An entire industry based upon a lie; a perceived knowledge of how the Google algorithm actually works. The fact is, no one outside Google really knows.

However, there are some timeless valuables that would resist changes across time, as long as there is capitalism and Google is a private company.

Here are the ‘timeless’ facts:

  1. Google employs some of the smartest people on Earth. If you are happy with the content you are getting, it means they do a good job at providing what is valuable, near, and has been endorsed by others.
  2. Consumers are generally satisfied with Google that holds a monopoly in the Western hemisphere, which means Google gives meaningful content.
  3. This means that regardless of how the algorithm works, the only thing you need to focus on to get on top of the Google Search results is to be and produce things that are valuable, near people, and are endorsed by others.

No pyramid schemes, endless linking to forums, or tweaking of on-site SEO, will make you reach the top at certain keywords unless you stick to three main things that keep Google’s dominant market position regardless of its algorithm that is kept secret. The algorithm may change, but the business model behind Google won’t. And these three things are the cornerstone of it. Add to this the fact that it takes some time to build a reputation on Google, you wouldn’t want to see most of your efforts dumped because you did not focus on the main, timeless valuables but focused on an ephemeral hype.

Here is what we believe to be timeless with Google:

  1. Valuable content is blogs, guest posts, interviews on YouTube, Vimeo, NYT, Guardian, BBC, and other media, that people find value in. People will find value in your content if you solve a problem for them. Google solves the problem of making information accessible. Your business must solve also a problem with its content so that it gets rewarded by relevant visits that can convert to revenue.
  2. Near in physical or metaphorical terms means to have a shot near where the user is searching for, or that you provide exactly what the user tries to find. The onsite text needs to be focused on solving the users’ problem in as precise ways as possible. It also needs to be written in a way to capture her imagination. If you are not near your consumer geographically or metaphorically speaking, they will go to a nearer place.
  3. Endorsed by others means not to flag and ask for guest blogs to be exchanged or use scripts to paste your content onto countless and oftentimes worthless forums. To get links to your website it means to become a symbol of something people want to share and mention. Tesla became a symbol of green and responsible energy/driving. Microsoft has become a symbol of corporate greed for many in the engineering community (‘The Empire from Star Wars’ as some call it). Apple has become the symbol of walking the extra mile to produce quality. You must find your voice and be very loud about promoting it. Then, endorsements will follow by the sheer value of the previous two elements of an amazing SEO strategy.

Thus, it is clear that pros do SEO so much differently we don’t usually call it SEO. We call it PR, not Page Rank, as it was Larry’s initial idea, but Public Relations.

By Aleksandar V. Ribak


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)